Marketing Manager (Turkish market)
GoITeens Turkey is a business unit of the GoIT Group international project, the goal of which is to create the best educational experience for children and teenagers in the process of mastering programming, design and modern technologies.
We are a small international team of specialists who react quickly and make decisions without excessive bureaucracy, based on feedback and data, as well as our in-house expertise. In our team, it is impossible to be outside the context of business development - we always encourage initiative.
Therefore, our GoITeens team is looking for a Marketing Manager for the Turkish market.
Responsibilities:
Acquire users to educational programs for children and teenagers by developing and implementing marketing strategies
Launch and optimize advertising campaigns in Facebook Ads
Set up contextual advertising in Google Ads to increase the circulation of programs and the brand
Prepare reports and analytics on campaigns, taking into account feedback from the sales department
Monitor the cost of the lead and keep it within the KPI
Monitor the quality of the leads (target audience / non-target audience)
Communicate with copywriters and designers, give them feedback on the quality of the ads
Generate ideas for improving advertising, landing pages
Analyze competitors, market and audiences
Test new tools and engagement channels
Participate in generating hypotheses to improve the engagement funnel and the product
What’s important to us:
Key:
Proficiency in Facebook Ads, FB Pixel, FB Event Manager
Proficiency in English at the Upper Intermediate level and above
Experience working with international audiences and markets
The ability to find offers and connections for the target audience, generate ideas for promo campaigns;
Understanding of basic CPM, CPC, CTR, CPA, CPL, CPS, ROMI metrics
Proficiency in various analytics services (for example, Google Analytics, Ahrefs, Hotjar, SearchConsole, SEMRush);
Understanding each acquisition stage and knowledge of how to make a positive impact.
Additional:
Basic skills of working with E-mail marketing tools
Soft skills that will help to perform on top
Communicability - the ability to communicate with people, with the team
Openness to new knowledge and approaches
High motivation and focus on results
Developed analytical and critical thinking
What we offer for your expertise:
A competitive salary corresponding to your competencies and a motivating system of bonuses, depending on the KPIs
Cool inspirational product with high NPS
Comprehensive support of your initiatives from management and resources for their implementation
The best workplace in the world - from any corner of the world, completely remotely, the schedule is flexible
Discounts on the company's product
Freedom in decision-making and the ability to contribute personally to the project's development.
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