Shopper Marketing & Category Development Manager, UA

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. We’ve worked hard to build an open, collaborative environment where you can approach anyone and be heard.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea. We also believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way. No matter who you are, where you come from, how you live your life, or how you enjoy your coffee or tea, you can fulfil your ambitions and contribute to our success.

When you grow, we grow, and coffee & tea grows.

Job Description

Develop Category Management vision and in Design strategy of Category partnership between JDE and Retailer. Provide Sales Force with shopper insights expertise and tools, incl. argumentation package for negotiations

1)     Category and Channels Growth Strategies:

·       to develop Category Growth Strategies in National Key Accounts based on consumer and shopper insights as well as on professional expertise and knowledge of the existing trade channels, defining, proposing and aligning the business building opportunities;

·       based on Category and Channels Growth Strategies, NPDs activation plan and support within Category Growth Strategies work out;

2)     Category and Channels Planning and Activation:

·       to create and align with all necessary parties (Marketing, Sales Force, etc) and manage Segments action plan and CALENDARS;

·       to develop and manage Category and Channel growth strategies KPIs; and provide Sales Force with all necessary tools and enablers for successful implementation and activation

3)     Category and Channels enablers:

·       to ensure right products (Must Stock List) across all retail environment

·       to develop effective Category Merchandising and in-store placement standarts

·       to work out Category Promotion strategies

·       provide Sales Force with necessary instruments for Category and Channels Growth Strategies implementation

4)     Promo calendar planning and activation: тanage Channel activiation Calendar, portfolio focus and Sales KPIs across channel.

5)     Alternative channels Growth Strategy:

·       create Alternative channels and E-commerce Growth Strategy in terms of promo, pricing, costs, visibility

·       create and manage Picture of Success across all segments of coffee category and provide Channel Sales Force with activation enablers.

Qualifications

·       Enthusiastic about coffee and tea

·       University degree in Economics / Technical / Marketing

·       3+ years of relevant experience in Trade Marketing or category/business development

·       Deep understanding of FMCG market in Ukraine

·       Good knowledge of Sales practices, Marketing, Shopper Insights

·       Excellent analytical and communicative skills

·       Personal Leadership and drive for results

·       English is a must

Additional Information

• Competitive salary and comfortable working conditions (hybrid format)
• Compensations & benefits (including insurance programs and meal allowance)
• Rewards & recognition program, learning and development in multicultural environment
• Democratic corporate culture and open management team
• Opportunity to become expert in coffee&tea