Traffic Acquisition Specialist

French headquartered home improvement and gardening retailer serving several countries in Europe, Asia, South America, and Africa looking for Traffic Acquisition Specialist!

Role and Responsibilities

• Creating, optimization and performance measurement of the advertising campaigns on the Internet (Google Ads, advertising on social networks Facebook, Instagram, partners' networks).
• Estimating and forecasting necessary budget for advertising campaigns.
• Setting goals and tasks for the launching advertising campaigns by partners and evaluating the results.
• Analytics and creating monthly reports.
• Analysis and evaluation of competitors' advertising activities.

QUALIFICATIONS and REQUIREMENTS

• Result orientation and analytical thinking skills.
• Understanding of marketing, internet advertising and indicators of advertising effectiveness (KPIs).
• Ability to work with large data sets, analyze them and use them for decision making (Excel proficiency or other tools for data analyzing)
• Experience in creating advertising campaigns on the Internet (search engines, social networks, CPA-networks). Availability of specific results that can be evaluated.
• Knowledge of the main advertising channels (tools) - Google Ads, Facebook Ads Manager, etc.
• An experience of using Google Analytics and other analytics systems for measuring the results of advertising campaigns.

Preferred Skills

• Google Ads and Google Analytics certification.
• Fluent English or French.
• Basic knowledge of SEO (main principles, interaction with PPC, performance evaluation, link buiding).
• Basic skills of working with photo editors (Adobe Photoshop or analogues).
• Communicative skills, ability to interact effectively with other team members.
• Experience in launching and evaluating the performance of unique promotional campaigns.

Our ADVANTAGES:

• Free lunches.
• Medical Insurance.
• Friendly atmosphere and interesting cultural life.
• Official employment, stable salary, bonuses.
• 24 calendar days paid vacation.
• 8-hour working day Monday-Friday.
• Corporate trainings and career development, including international.