Digital marketing manager

Infopulse Ukraine is looking for a Digital Marketing Manager to manage online presence of one of our products, a solution for IT Professionals. This is an opportunity to shape the way of a challenger brand to win customers in North America, Europe and Australia in a highly competitive field. It is also a chance to increase business results by a factor of five.

Job description

- Increasing organic traffic to the product website

- Suggesting website optimization aimed at increasing conversion rate

- Creating content to support marketing and sales activities

- Managing product's presence on social media and in professional communities

Requirements:

- Experience in executing (not delegating) SEO activities: keyword research, content optimization, on-page SEO, link building

- Good knowledge of Google Search Console

- Deep understanding of Google Analytics and ability to drive actionable insights from it

- 3+ years of experience in writing content for B2B software products: blogs, emails, release announcements

- Basic understanding of WordPress (creating and editing pages), basic knowledge of HTML

- Basic skills in creating product videos: demos, overview of new features, how-to videos.

- Not required but desirable: background in B2B startup; basic understanding of how desktop software is being installed on Windows