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Main responsibilities:
- Development and implementation of digital marketing strategy for new consumers acquisition, engagement and existing consumers longtime success;
- Develop, approve with stakeholders and implement digital activation promotions cycle grid in line with marketing strategy;
- Track and report on digital performance KPIs;
- Control allocated budget;
- Media, PPC, SERM and affiliate marketing strategy development and implementation;
- Leading of consumer experience management through web development of brands' resource and partner projects;
- Strategy development and implementation of content marketing online communications;
- Coordinate and manage e-commerce and online retailers' sales channels;
- Lead negotiations and contractual agreements with relevant 3Ps (3P logistics, e-payment provider, digital marketing agency, etc.);
- Develop and implement consumer management and CRM analytics. Guide build of loyalty, retention and other engaging mechanics for consumer long time success;
- Establish and lead direct marketing and social media communications;
- Lead careline platform development and management.
Requirements:
- Online consumer journeys development and implementation;
- E-commerce platform management;
- E-commerce providers management: logistics, payment gateways, other;
- Digital Marketing strategy development and implementation management;
- Cases with proved results in SEO, social media marketing, PPC, online media ad, search platforms ads;
- CRM, database management;
- Careline/ customer support line management;
- Marketing activation automation;
- Digital analytics (KPIs tracking).
Knowledge and skills required:
- Master Degree in Marketing/ Digital Marketing;
- Advanced level of English language;
- Advanced understanding of digital marketing;
- Advanced analytical skills;
- Well-developed understanding of generic marketing principles;
- Creativity, out of the box thinking, Adaptability to change, People management skills, Drive for results, Good communication and negotiation skills, Team-work skills.
Will be a plus
Experience with platforms: Shopify, Magento, Salesforce CRM, marketing automation (email, sms).
Бритіш Американ Тобакко Україна - міжнародна тютюнова компанія
больше 500 сотрудников
с 1995 года на рынке
- Офис возле метро
- Медицинское страхование
- Бонусы и премии
- Регулярный пересмотр зарплаты
- Оплачиваемая стажировка