Senior Brand Manager (oncology)

At Dr. Reddy's "Good Health Can't Wait"

By joining Dr. Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community. 

Requirements:

• Higher education in medical, healthcare; 
• At least 5 years of experience in marketing of top-ranked, mostly multinational companies;
• Good understanding of Marketing Strategy and Concepts of Marketing in Rx Business, oncology;
• Deep knowledge of regional pharmaceutical market, of its conditions/environment, features and specificity, general information in medical and pharmaceutical sectors;
• Knowledge of structure of local healthcare facilities, pharmacies and hospitals, understanding of product promotion to healthcare specialists; 
• Knowledge of pharmacological and physiological details in operating TAs and brands;
• Deep knowledge and extensive experience of different marketing techniques, concepts and tools;
• Deep knowledge and extensive experience of relationship management techniques for KOLs management etc;
• Excellent analytical skills and strategic brand management competencies;
• Basic skills of computer usage and ability to work with MS Office software (Excel, PowerPoint and Word);
• English – Advance; Ukrainian – native speaker;
• Driver license - B category.

Key Responsibilities:

• Develop a differentiated marketing strategy and promotional plan, for existing brands and new launches and control of execution strategy;
• Understand and analyze market situation and brand dynamics with respect to competitors and customer preferences;
• Develop differentiated marketing strategy, according to the brand or TA requirement and its discussing/ presenting to immediate manager for approval;
• Drive the KOL management and engagement strategy and maximizing KOL relationships for all the targeted TA;
• Develop KOL management and engagement plans; Ensure effective and compliance engagement of all KOLs;
• Prepare effective and impactful action plans for each brand;
• Devise creative and innovative promotional themes and campaigns for a Cycle to ensure maximizing of SoV and brand recall with respect to competition;
• Ensure that promotional plans / activities are within the budget and in compliance with internal procedures and legislation;
• Improve brand image, perception and ensure growth of market share and secondary sales;
• Select optimal promotional mix with a mix of Activities, Round Tables, CMEs, Symposia, Visual Aids, scientific promotional materials and other promotional tools;
• Develop brand presentations and strategy briefings for strategy briefing meetings/cycle meetings/new launch meetings for KAS;
• Market Analysis and New product evaluation/ ideation;
• Conduct SWOT analysis for key brands and developing actions accordingly;
• Budgeting and Expense control.

We offer you:

•  Stable official work in an international company;
•  Medical and accident insurance;
•  Corporate mobile phone, laptop and other work tools;
•  Many opportunities for the realisation of professional potential;
•  Salary is negotiable according to qualifications;
•  Car with fuel payment according to the limits set by the company.

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