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Digital Marketing Manager (Turkey & CIS)

Абботт Украина, ООО

    Job Responsibilities:

    • Lead digital initiatives in the TR & CIS & Israel Region.
    • Ensure the digital program design allows ease of access, SEO, navigation and usability and most importantly engagement.
    • Ensure all digital technology and systems are fully monitored, continuously improved KPIs, usability and are secure from hacking and meet legal, medical, and regulatory and brand requirements.
    • Apply advanced digital technology to support multichannel communication programs and added value communication strategies.
    • Manage digital marketing projects execution in time and on budget for assigned products' portfolio including but not limited to acare, websites, video detailing, phone calls, e-mailing, SMS reminder, webinars, webcasts, social sites, apps, video production etc.
    • Ensure the systems can support data selection required.
    • Ensure ROI is facilitated through digital technology.
    • Work closely with regional insight champions to ensure customer insights are used to shape digital technology design and activation.
    • Support the marketing in developing digital assets as part of the multichannel and marketing plan.


    Job Requirements:

    • Professional Diploma in Digital Marketing (is a plus).
    • Economics/business university degree (masters equivalent) or scientific degree with strong business acumen preferred but not essential if proven experience matches.
    • Proactive and can-do and assertive attitude is a must with proven track record of driving digital within a business.
    • Minimum 3 years of international experience in Digital Marketing.
    • Strong capability and understanding of digital technologies (Web, mobile, , eCommerce, Internet of Things, CRM, Call Center, Augmented reality, Virtual reality, Artificial Intelligence, etc) and continuously getting up to date with the digital innovations.
    • Experience in the healthcare and pharma and emerging markets as a plus.
    • Skills: Highly analytical, excellent communication skills, experienced in project management, high level business English (1 other language preferred), team player, innovative, proactive, solution oriented, customer focused, business acumen.