Online Marketing Specialist

Requirements:

Hard skills

• 1,5 years+ of experience in online marketing (SMM, SEA, SEO, and SEM).
• Digital advertising expertise, including direct advertising via Google AdWords, Facebook Ads Manager, Linkedin etc.
• Knowledge of how to scale and optimize campaigns, test hypotheses, find the core of the target audience 
• Knowledge of monitoring tools and analytics (Google Analytics, Google Tag Manager, WebTrends, etc.)
• Fluent English

Soft skills

• Overwhelming passion and enthusiasm for an exceptional product.
• Ability to work in a fast paced environment and multitask.
• Self-motivated, independent, quick learner.
• Organized with an eye for detail.

Will be a plus

• A university degree in a relevant field of study (and if you do not have one, convince us with your ideas, your experience, and your commitment).
• Expirience in B2B
• Portfolio with successfully completed projects.

Conditions:

• High Salary according to the level of your skills and experience.
• Convenient location in the Center of the city. Easy to reach, many tasty places to visit during lunch.
• Cozy light office.
• A lot of creative and organizational freedom, letting you develop and cultivate your talents and skills.
• An experienced, open-minded team that has already successfully built up several companies from scratch.
• A real challenge rarely found in the day-to-day business of agencies and large corporations.
• Apple macbooks to work with.
• Independent work environment, flexible schedule.
• Possible business trips to Munich Headquarters.

Responsibilities:

• Planning, development and implementation of a strategy for marketing activities. Brainstorm new and creative growth strategies.
• Create and manage advertising campaigns for channels such as search, display and social.
• Develop promotional videos, banners and slogans (in cooperation with designer). 
• Test new traffic channels.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Collaborate with agencies and other vendor partners.
• Monitor budget and adjust bids to gain better ROI.
• Track KPIs to assess performance and pinpoint issues.
• Produce reports for management (e.g. dashboards).
• Design, build and maintain our social media presence (LinkedIn, Facebook, Twitter, Smartblog etc.)
• Work closely with the PO to find the best solutions for the product.
• Preparation of advertising materials for international exhibitions and conferences
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

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