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CMO / Digital Lead/ Head of Marketing
We are looking for a Director of Marketing to provide inspiring and strategic leadership of our group of intelligence & technology solutions
Responsibilities:
Create and execute the marketing strategy and the plan
Promoting company's social media
Applying SEO & digital strategies;
Work with marketing budget;
Work with the company's reputation (including newspapers &PR functionalities);
Monitoring of achieved KPIs
Adjusting, optimizing and evaluating the effectiveness of advertising campaigns;
Analyze results of marketing activities
Arrange participation in online and on premise exhibitions
Hiring and managing relevant subcontractors (design etc)
Adjusting marketing materials of the company (videos, brochures, business cards, web sites)
Organizing Webinars with Fields experts
Cooperating with content writers.
We offer:
• Professional growth and personal development opportunities;
• Interesting and exciting projects with new products and technologies;
• Collaborative, friendly working environment and fun company culture;
• Possibility of remote or partially remote work;
Required skills:
• 2+ years of proven experience within marketing in a leadership role (Head of Marketing, Marketing Director, Marketing Lead, etc.) with direct reports at a product or high-tech company;
• Possession of analytical tools (ahrefs, semrush, similarweb, etc.)
• Solid understanding and experience in establishing key marketing concepts, such as branding, customer journey, market segmentation, value proposition, differentiation, messaging, etc.
• Proven experience in digital marketing, content-driven lead generation, marketing analysis, go-to-market strategies, omni-channel campaigns, and ABM;
• Experience in using MarTech tools (social media management, analytics, marketing automation, customer intent, etc.)
• Excellent command of both written and spoken English;
• Comfortable with public speaking on videos and in-person;
• Commercial awareness partnered with a creative mind;
• A degree in Marketing, Advertising or a related discipline will be a plus.