Marketing Specialist

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts and join our team part-time. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion for our IT outstaffing and recruiting services. You will be responsible for identifying what the market needs and wants, as well as analyzing trends and providing insights to improve our marketing strategies. You should also be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities:

• Collaborate with team members to develop marketing strategies to reach potential clients
• Create the content on Linkedin and other social media and regularly update
• Build and maintain relationships with clients, vendors, and other stakeholders
• Stay up-to-date with industry trends and developments to ensure our marketing strategies are effective
• Conduct market research to find answers about consumer requirements, habits, and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
• Plan and implement initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned
• Landing content preparation
• Customer segmentation based on analysis of data, customer journey preparation

Requirements:

• 3+ years of experience in marketing in a B2B environment (At least 1 year in IT marketing)
• Proven experience in market research, analysis, and providing insights to improve marketing strategies
• Strong analytical skills and ability to interpret data to drive insights
• Ability to work independently and collaboratively with team members
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords, etc.)
• Knowledge of HTML, CSS, and web development tools desired
• Exceptional communication and writing skills
• BSc/BA in marketing, communications, or equivalent

Working Hours:

This part-time position has a flexible schedule of 15-20 hours per week.

Salary:

The salary for this position will be based on experience and qualifications