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- Sales Revenue Manager is the primary contact for sales and marketing for the category and is accountable for the overall category commercial plan delivery within the Category, (by customer & Retail Environment) vs Annual plan.
- This role leads Integrated Business Process (IBP) and owns the cross-functional alignment&execution of marketing plans, delivering against the budgets & resources to achieve the sales plan, in conjunction with the Sales and Category Marketing team, Finance, Demand planning & CS&L.
Key Responsibilities;
- Define strategy and budgets required to deliver BUM annual /last forecast plans
- Develop and execute BUM Category growth strategy by countries/strategic customers (RE).
- Lead category BUM IBP process, Risks/Opps and gap closing
- Manage budgets (GtN, A&C) & resources to achieve the KPIs by countries (Market share, IMS, Sell ins, Gross Margin, Stocks), in cooperation with Sales, Marketing, Finance depts.
- Ensure BUM SAMP (NPD and Commercial initiatives) sufficiency and readiness
- Define and govern BUM promotional strategy, Trade Funds ROI by market, Revenue Management initiatives.
- Deliver a point of purchase program that unlocks category and customer growth drivers and leverages channel-based shopper opportunities.
- Define strategic agenda for key customers and develop customer specific plans that bring to life MDLZ growth drivers whilst delivering against customer strategy/ objectives.
- Lead the Picture of success in RE's /customers. Define our in-store success agenda & go to market selling materials (selling stories, POS etc)
- Drive distribution and visibility in store via perfect store initiatives
- Customer/channel reviews: monitor KPIs to ensure category performance across customers/channels (REs) in line with strategic vision
- Define the category/brands opportunities to increase sales in Business Unit countries
- Support Price/Pack Architecture & implementation within the overall Sales Team
- Deliver Organization effectiveness and capability development
Key Relationships:
- Sales channel management and key account teams, as well as field sales
- Marketing category teams
- Perfect store team & Regional Insights
- Commercial Finance
- Demand planning
- External customers, includes Distributors, 3rd party vendors, data suppliers etc
- Legal Council
Qualification:
- University Degree
- At least 5 years of relevant experience in Commercial functions of Sales as a must, preferably in consumer products within multinational FMCG company
- Experience in Trade marketing /Sales strategy/Category Development will be an advantage.
Skills Required:
- Interpersonal networking skills and credibility to influence decision making at higher levels in the organization
- Ability to think strategically to formulate own opinions on Commercial issues and communicate these in compelling way in order to build support
- Proven ability to communicate and influence cross-functionally at all levels in a matrix organization
- Ability to manage diverse and/or remote team without direct reporting lines
- Ability to authoritatively and constructively challenge and push back on Sales teams
- English in business proficiency (oral and written)
- Strong analytical and planning skills
- Financial grammar and PnL management
- Excellent presentation skills (ability to present in a clear and succinct manner to senior audiences)
Юлия Тонковид