Email Marketing Manager

Key tasks:

• Planning, managing, analysis and optimization of automated and ad hoc email marketing campaigns end-to-end
• Manage automated and ad hoc email campaigns, including setup, testing, deployment, and reporting
• Oversee email automation and triggered programs
• Manage the email process workflow including development of the email calendar, collaborating across the marketing team, and working to QA and test email assets.
• Research and identify target audiences through scientific means to create optimization strategies and targeted campaigns
• Use Marketing Automation tools as well as the briefing of agencies to deliver programs in the most effective ways
• Use reporting and analysis to optimize messaging, creative and promotions as well as developing new initiatives
• Create & launch Email & SMS Campaigns (discount offers, free trials, upsells and cross-sell)
• Create a seasonal campaign calendar
• Creation and management of new lead generation web properties for our clients
• Define an A/B testing roadmap that thoughtfully coordinates transactional communications (e.g., Order Confirmation and Ship Confirmations) with existing email marketing campaigns
• Own and drive the the long term roadmap to integrate additional one-way communication channels (e.g., text/SMS) into the experience.

Knowledge and skills:

• 3+ year experience in Email/Retention/SMS Marketing
• Experience with email analytics, testing, and optimization
• Understanding of email fundamentals: CAN-SPAM requirements, segmentation, performance metrics, etc.
• Basic knowledge of HTML
• Ability to synthesize results into email marketing enhancement recommendations.
• Advanced database segmentation and customized flows. Proficiency in analytical tools such as SQL a plus.
• Capitalizing large databases. Gamification and Online CRM experience is a huge plus!
• Developing, creating and analyzing user-oriented marketing campaigns
• End-to-end customer experience to facilitate subscription acquisition and enhance retention
• Using web analytics tools (Google Analytics, Marketo, Salesforce etc.).

We offer you:

• Competitive salary
• Opportunities for professional development and personal growth
• Long-term stable cooperation
• Cozy modern office in the city center (5 minutes' walk from Olimpiyska metro station);
• Flexible working hours
• Inspiration atmosphere and teamwork
• Exciting corporate events& teambuildings
• Medical Insurance
• Frendly atmosphere and good working conditions.