1 день назад - 01.12.2020

Email Marketing Manager


Адрес: Киев

Key tasks:

  • Planning, managing, analysis and optimization of automated and ad hoc email marketing campaigns end-to-end
  • Manage automated and ad hoc email campaigns, including setup, testing, deployment, and reporting
  • Oversee email automation and triggered programs
  • Manage the email process workflow including development of the email calendar, collaborating across the marketing team, and working to QA and test email assets.
  • Research and identify target audiences through scientific means to create optimization strategies and targeted campaigns
  • Use Marketing Automation tools as well as the briefing of agencies to deliver programs in the most effective ways
  • Use reporting and analysis to optimize messaging, creative and promotions as well as developing new initiatives
  • Create & launch Email & SMS Campaigns (discount offers, free trials, upsells and cross-sell)
  • Create a seasonal campaign calendar
  • Creation and management of new lead generation web properties for our clients
  • Define an A/B testing roadmap that thoughtfully coordinates transactional communications (e.g., Order Confirmation and Ship Confirmations) with existing email marketing campaigns
  • Own and drive the the long term roadmap to integrate additional one-way communication channels (e.g., text/SMS) into the experience.

Knowledge and skills:

  • 3+ year experience in Email/Retention/SMS Marketing
  • Experience with email analytics, testing, and optimization
  • Understanding of email fundamentals: CAN-SPAM requirements, segmentation, performance metrics, etc.
  • Basic knowledge of HTML
  • Ability to synthesize results into email marketing enhancement recommendations.
  • Advanced database segmentation and customized flows. Proficiency in analytical tools such as SQL a plus.
  • Capitalizing large databases. Gamification and Online CRM experience is a huge plus!
  • Developing, creating and analyzing user-oriented marketing campaigns
  • End-to-end customer experience to facilitate subscription acquisition and enhance retention
  • Using web analytics tools (Google Analytics, Marketo, Salesforce etc.).

We offer you:

  • Competitive salary
  • Opportunities for professional development and personal growth
  • Long-term stable cooperation
  • Cozy modern office in the city center (5 minutes' walk from Olimpiyska metro station);
  • Flexible working hours
  • Inspiration atmosphere and teamwork
  • Exciting corporate events& teambuildings
  • Medical Insurance

? Friendly atmosphere and good working conditions.

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