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Audience and Digital Marketing Head

IT - разработка ПО
  • Регион:Киев
Английский (продвинутый)

We are looking for Audience and Digital Marketing Head for new project - smart and social online travel agency (OTA) based on a combination of the cutting edge technologies, transparency and social engagement, designed for smart and social travel, where simplicity and innovations will be basic guidelines.


Key Responsibilities:


  • Develop a multiple channel Marketing Strategy and Advertising Roadmap that delivers world-class content and drives the revenue growth;

  • Use customer and trend research to create strategies that will identify the brand and deploy advertising plans;

  • Collect KPIs and analyze the performance of the different marketing initiatives;

  • Manage external agency partners, technology partners and internal teams;

  • Execute SEO/SMM/PPC: define a keyword and message universe that aligns with audience needs, business priorities and inbound traffic goals, collaborating other internal or external teams as needed;

  • Identify emerging and future opportunities to drive customer acquisition;

  • Ensure timely and seamless activation and amplification of Advertising Plan;

  • Understand the competitive landscape and general trends. Measure and report on changes;

  • Leverage audience insights, personas, create a steady stream of initiatives and use cases across various digital channels;

  • Gather industry insights to improve company's marketing and content strategy

  • Drive and execute on the opportunities identified to support strategic SEO and digital marketing wide growth objectives.


Experience, Skills & Qualifications:


  • Bachelor's Degree, preferably related to Online Marketing and Communication/Management/Branding

  • 5+ years experience in digital marketing roles, working on large scale e-commerce B2C projects

  • 2+ years experience in content marketing roles with a proven track of implementing successful cross-platform strategies driving revenue growth

  • High quality content creation skills and experience is required

  • Experience with market research techniques and competitive analysis

  • Strong analytical abilities

  • Hands on experience with FB, Twitter & Google ads, e-mail marketing

  • Good understanding of web analytics tools

  • Good understanding of digital marketing practices and metrics, specially SEO, SMM

  • Excellent presentation skills, highly organized and detail-oriented

  • Team player, proactive, motivated

  • English - advanced level


We offer:

  • Awesome projects in a travel industry and challenging tasks
  • Positive environment and friendly team
  • Professional development (conference/ trainings/ workshops)
  • Competitive salary
  • English classes,
  • Medical insurance, sport options (partial compensation)
  • Corporate events