Audience and Digital Marketing Head

We are looking for Audience and Digital Marketing Head for new project - smart and social online travel agency (OTA) based on a combination of the cutting edge technologies, transparency and social engagement, designed for smart and social travel, where simplicity and innovations will be basic guidelines.

Key Responsibilities:

• Develop a multiple channel Marketing Strategy and Advertising Roadmap that delivers world-class content and drives the revenue growth;

• Use customer and trend research to create strategies that will identify the brand and deploy advertising plans;

• Collect KPIs and analyze the performance of the different marketing initiatives;

• Manage external agency partners, technology partners and internal teams;

• Execute SEO/SMM/PPC: define a keyword and message universe that aligns with audience needs, business priorities and inbound traffic goals, collaborating other internal or external teams as needed;

• Identify emerging and future opportunities to drive customer acquisition;

• Ensure timely and seamless activation and amplification of Advertising Plan;

• Understand the competitive landscape and general trends. Measure and report on changes;

• Leverage audience insights, personas, create a steady stream of initiatives and use cases across various digital channels;

• Gather industry insights to improve company's marketing and content strategy

• Drive and execute on the opportunities identified to support strategic SEO and digital marketing wide growth objectives.

Experience, Skills & Qualifications:

• Bachelor's Degree, preferably related to Online Marketing and Communication/Management/Branding

• 5+ years experience in digital marketing roles, working on large scale e-commerce B2C projects

• 2+ years experience in content marketing roles with a proven track of implementing successful cross-platform strategies driving revenue growth

• High quality content creation skills and experience is required

• Experience with market research techniques and competitive analysis

• Strong analytical abilities

• Hands on experience with FB, Twitter & Google ads, e-mail marketing

• Good understanding of web analytics tools

• Good understanding of digital marketing practices and metrics, specially SEO, SMM

• Excellent presentation skills, highly organized and detail-oriented

• Team player, proactive, motivated

• English - advanced level

   

We offer:

• Awesome projects in a travel industry and challenging tasks
  
• Positive environment and friendly team
  
• Professional development (conference/ trainings/ workshops)
  
• Competitive salary
  
• English classes,
  
• Medical insurance, sport options (partial compensation)
  
• Corporate events