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Brand Manager \ Product Manager (Pharma)

Lugera Ukraine
3 года назад
16 февраля 2021
Киев

 Our partner, the international pharma company, is looking for Brand Manager (OTC)

Your Responsibility:

  • Execution of marketing plans to meet sales and share results.
  • Apply customer and market insights in developing assumptions for forecasts and demand plans.
  • Actively analyze brand/competitor performance and market place and identify key measures to assess plan performance at the market, segment, and customer levels, taking into account key drivers of customer and consumer behavior.
  • Develop high quality brand plans based on in-depth understanding of customer, country & consumer needs.
  • Control, that product information, future trends, marketing strategy and key activities are communicated to Field Force and other key players on a regular basis.
  • Establish and maintain strong working relationships with key customers and opinion leaders.
  • Identify and lead execution of key opinion leaders development program, in support of in-country brand planning.
  • Cross-functional Cooperation/Coordination: coordinate marketing activities with other departments (especially close to FF, Logistics, Finance); provide pricing proposals in collaboration with marketing/finance.
  • Budgeting: manage brand A&P budget.
  • Key interfaces include: FF & Marketing; Medical reps; Key Opinion Leaders; Health Authorities; Marketing & Advertising agencies, Global/EGM teams.
  • Lead KOLs/HCPs cooperation through all stages: build medical brand strategy, start HCPs collaboration, carry all types of negotiations, plan and organize medical events and activities.

What you'll bring to the role:

  • 3+ years of marketing experience (pharma);
  • Fluent English, both written and oral;
  • Profound understanding of marketing operations and science;
  • Strong communication, presentation and influencing skills;
  • Advanced computer skills (proficient user of MS Office: good Excel, Power Point);
  • Outstanding customer focus and insight, leadership skills, innovative outlook.
  • Higher education (marketing is preferable)

 

You'll receive:

  • Professional and career development opportunities
  • flexible working arrangements
  •  annual bonus 
  • medical insurance,
  •  employee recognition program (annual and quarter).

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