Digital Marketing Manager JD (CRM/SMM/R&R scope)

Philips is a world leader in medical technology.

Our purpose is to improve people's health and well-being through meaningful innovation.

When you join Philips, you’ll become part of an organization that truly reflects our society, the partners we work with and the customers we serve. Why is this important? Because working with us has the potential to improve the lives of billions of people around the world, including our own.

MAIN TASKS IN THE JOB:

Digital Marketing Manager will work closely with the Senior Digital and E-commerce Manager to deliver world-class digital communications and campaigns.

• Contribute to digital marketing strategy development and plans to support marketing and business objectives
• Partner with digital marketing peers, marketing communications colleagues and others to support activations
• CRM campaigns strategy & execution (data acquisition, reengagement, reactivation campaigns & reporting, campaign-based emailing activations and follow up)
• Traffic generation, nurturing and customer acquisition within Philips CRM
• Analyzing data and proposals for improvement of the consumer decision journey, conversion and basket value (CRM monetization).  
• Social platforms always-on strategy & execution, agency management (FB, IG)
• Drive Ratings&Reviews at Philips properties and key retailers platforms via dedicated campaigns
• Campaign management which includes creation of a marketing calendar and briefings while tracking the delivery of created assets and campaigns
• Execute plans and measure results, across the full area of responsibility 

 We are looking for

 3+ years of 360 digital marketing, CRM or SMM experience

• Demonstrated ability to define clear objectives with related KPIs, and to show results against defined objectives
• Solid knowledge of internet technologies including those involving content management, web analytics, CRM, search engine marketing, email marketing, web site usability, etc.
• Ability to work cross-functionally and globally
• Preferably, a Bachelor’s degree in Marketing or Information Technology
• Digital agency experience is a plus
• Fluent English