Data Science Analyst

Position Purpose

The role is responsible for ensuring continual optimisation of websites, systems, products and customer journeys to drive improvements across the organisation.

The primary purpose of this role is to drive, monitor, analyse and report on the performance of past and prospective developments, key projects, campaigns, initiatives and optimisation tests.

Primary responsibilities:

• Own the optimisation strategy from ideation to execution, reporting and analysis.
• Identify the company's optimisation goals and understand our target audience to drive change accordingly.
• Create and drive strategies to improve awareness, engagement and conversion of products and solutions against agreed ABPU targets for each market.
• Work tightly with and in collaboration with Development, Design, Product Managers, Owners, and Marketing to ensure services are not siloed.
• Develop test plans & campaign requirements to be implemented by our creative development teams.
• Collaborate closely with all respective stakeholders and teams to align optimisation activities with other organisational functions in order to implement the overall organisation strategy.
• Work closely with the Marketing team to manage key conversion points in the marketing funnel and increase funnel marketing efficiencies.
• Optimise the lead-to-customer conversion rate and marketing's conversion paths through maximising traffic to our various sites and platforms.
• Collaborate with the Marketing team to ensure optimisation is in place on all emails, social and other marketing spaces such as landing pages, lead generating forms etc.
• Convert qualitative and quantitative data into prioritised testing & optimisation brilliance.
• Take action on key metrics and KPIs, through continuous website testing and user experience improvements.
• Knowledge & experience in Google analytics required
  
• A/B test and continually measure the performance of journeys, pricing, CTAs and any other elements key to stakeholder journeys.
• Evaluate and improve on the effectiveness of campaigns through data-driven strategy and KPI focused analysis.
• Create and execute deliverables including; Website audits, user journeys, heuristic reviews, wireframes, information architecture, task flows, user scenarios and persona development.
• Monitor industry peers, competitors, feed ideas, and tests into the optimisation strategy and roadmap in collaboration with respective teams.
• Research and implement innovative e-commerce techniques and CRO practices in order to lead first class delivery across the organisation.
• Provide regular analysis and reporting on performance, identify anomalies, and provide recommendations on order conversion optimisations.

Demonstrated Skillset:

• Confident analytically and commercially astute, with prior experience of delivering explicit revenue growth through web transformation and optimisation projects.
• Be an expert in e-commerce techniques, registrations, conversation funnels, CRO, digital product optimisation.
• Experience in best practice technical tools for optimisation & data analysis.
• Project management, leadership, strategic thinking and organisation/time management.
• Have a solid understanding of Development and Design.
• Excellent planning, organisation, project and time management along with the ability to multi-task.
• Thorough knowledge of the organisation's product suite and processes.
• Exceptional teamwork and collaboration.
• Focus towards automation and efficient operation.
• Strong communication and interpersonal skills.
• Brave, with an insatiable curiosity to drive, test and learn.
• Positivity, resilience and resourcefulness - have strong critical thinking and problem solving skills.
• Flexibility as and when required.

What's on offer?

• You will be working in a high-tech office in a friendly team. Walking distance to metro station "Kontraktova Ploscha".
• Excellent salary level fixed in $$$
• Guaranteed pay reviews
• Weekly Friday lunch
• Health cover and gym attendance
• English courses
• Juices, Fruit, Cookies and more...
• Social events and parties
• Career opportunities
• Flexible working hours