Head of Advertising and Ad Operations

We are seeking a highly skilled and experienced professional to join our team as the Head of Advertising and Ad Operations. This role, also known as Director of Advertising or Head of Yield Optimization, will be responsible for leading our advertising efforts and optimizing ad operations to drive revenue growth. The ideal candidate will possess a strong background in programmatic advertising, exceptional leadership abilities, and a proven track record of implementing successful revenue optimization strategies.

REQUIREMENTS:

— 3+ years of experience in advertising, ad operations, or related roles, with a proven track record of revenue growth and team leadership

— 1+ years of experience in a similar position

— Strong understanding of advertising technologies, programmatic buying, and industry trends

— Experience in working with programmatic platforms and Google Ad Manager / DV360

— Excellent communication and negotiation skills, with the ability to build and maintain strong client relationships

— Proficiency in data analysis and reporting tools

— Ability to thrive in a fast-paced, dynamic environment and lead cross-functional teams to achieve goals

RESPONSIBILITIES:

Team Leadership and Development:

- Take the operational lead in the Ad Operations Team, overseeing their day-to-day work fostering their professional development, and ensuring timely campaign launches

- Maintain excellent internal and external communication, ensuring high-quality customer service for both internal and external clients

Communication and Partnership:

- Establish and maintain good relations with all Advertising partners

- Work closely with key Advertisers to monitor performance and optimize campaigns for maximum efficiency

- Drive vendors to make optimal decisions to achieve revenue goals and monitor automated optimizations

Integration Management and Performance:

- Prepare, implement, QA, and ensure accurate and timely Advertiser launches.

- Manage ongoing integrations success through regular performance monitoring, optimization, reporting, analysis, and insight, making recommendations as needed

- Work closely with Account Managers to ensure that customer’s maximum revenue potential is achieved, providing excellent customer service to internal and external clients

Revenue Strategy and Reporting:

- Collaborate with other team leads to establish revenue goals, targets, and KPIs

- Report on performance analysis to key stakeholders, identifying issues, and developing strategies for improvement

- Develop and execute strategies to maximize revenue per ad impression across various advertising formats and channels

- Monitor large-scale budgets and activities to ensure smooth operations and identify growth opportunities

Data Strategy and Tools Development:

- Collaborate with Business Development, Account Management, and Technical teams to build and manage yield optimization strategies

- Oversee the development and improvement of internal yield tools, implementing new strategies to optimize workflow and identify opportunities.

Industry Trends and Collaboration:

- Stay updated on industry trends and tools, implementing relevant innovations within the department

- Foster cross-functional collaboration with internal departments to achieve shared goals

WE OFFER:

— Competitive salary

— Friendly atmosphere and goal-oriented colleagues

— Comfortable working space and rest area

— Paid vacation (20+ working days per year) and sick leave