Lead generation manager

What We Seek:

• Bachelors Degree in Marketing or Communications-related field of study. Possesses knowledge and experience in the tenets of traditional and demand generation B2B marketing;
• 2+ years of in-depth knowledge and experience leading B2B demand/lead generation and direct response campaign strategy and execution; including email and direct mail marketing, lead nurturing, and marketing automation;
• Excellent written and verbal communication in English, interpersonal, and organizational skills;
• Highly self-motivated and able to prioritize and manage multiple tasks with varying deadlines;
• Able to work in a fast-paced environment while balancing strategic, tactical and analytical responsibilities;
• Is a team player with the confidence to present a professional and positive demeanor with internal and external customers;
• Able to take the lead and guide agency relationship and other employees when necessary;
• Experience with US market is a plus. 

Responsibilities:

Drive Marketing Qualified Leads: 

• Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices

 Integrated Campaign Development: 

• Execute an integrated mix of email, SMS, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content.

 Lead Nurture: 

• Manage lead nurturing programs to accelerate prospect movement through the demand generation sales funnel.

Marketing Automation: 

• Ensure optimization of marketing automation best practices to attract and guide qualified leads through the sales process. 

Lead Generation Workflows: 

• Define lead flow processes and work with Sales team.

Reporting and Metrics: 

• Track and report on demand generation performance metrics, using this data to continually optimize campaign performance. Analytical and able to derive meaning from data through A/B testing and email/landing page optimization.

Other duties as assigned. 

What we offer

• Work on successful gaming products;
• Highly competitive industry which leads to rapid professional growth;
• Lack of bureaucracy, efficient workflow organization, and quick decision making;
• Internal and external education;
• Participation in thematic seminars and conferences;
• Convenient office location in the city center;
• Medical insurance.