Middle / Senior Media Buyer (SOFTSWISS)

We are a recruitment agency talentC from the Genesis ecosystem. For over 10 years, our team has been helping scale leading businesses in Ukraine and worldwide by finding and hiring specialists from Trainees to C-level positions.

About the company:

Our partner SOFTSWISS, a global leader in iGaming software, has its headquarters in Georgia, Malta, and Poland, with the team operating remotely from 12 other countries. With an official presence and gaming licenses in multiple jurisdictions, we lead the industry in software solutions development, offering products like the Online Casino Platform, Game Aggregator, Sports Betting Platform, Affiliate Marketing Platform, and the BGaming brand. We follow and shape iGaming trends, receiving many awards and recognition for our projects.

Requirements:

• At least 3 years of experience in digital marketing, with a focus on Facebook Advertising (Google/ TikTok/ others a Plus);
• Experience in managing budgets over $100,000/month;
• In-depth understanding of the general principles of user acquisition and performance marketing;
• Strong analytical skills and ability to make data-driven decisions;
• Proficiency in Excel or Google Sheets;
• English Upper-intermediate or higher;
• Background in the iGaming industry.

Responsibilities:

• Develop, oversee, and optimize advertising campaigns on Facebook Ads;
• Generate ideas and create visuals for marketing campaigns (in cooperation with a creative team);
• Generate ideas on improving user acquisition funnels and optimizing costs (beyond media buying);
• Based on performance on marketing campaigns, generate feedback on product positioning/ provide insights about competition;
• Thoroughly analyze, measure, and compile reports for all campaigns, forming a well-informed perspective on takeaways, future steps, and potential enhancements.

Nice to have:

• Experience working with Tier-3 markets;
• Proven ability to conduct numerous marketing tests.

What the company offers:

• Remote full-time work or work from a comfortable office. It doesn’t matter where you’re working from, only the result is essential;
• Flexible schedule;
• 20 days of paid holiday annually, as well as paid sick leave;
• All necessary equipment for work;
• Free online English lessons with a native speaker;
• Training opportunities, paid courses, participation in international conferences, and corporate events.

We’re waiting for your CV!