Ads Performance Analyst

The Performance Analyst will support our Product and Marketing Teams by bringing reporting, analysis, and data-driven insight to grow our business and help our marketing team develop an evidence-based, full-funnel marketing strategy. Your efforts will help Namecheap drive new customer acquisition, retention, and ROI, and you will be the glue that helps bring all our marketing efforts together.

Duties and responsibilities

Reporting & Dashboards

• Build visual Dashboards with data visualization tools for internal stakeholders

• Regular and ad-hoc reporting;

• Present to senior stakeholders of the business;

• Collaborate with product, marketing, and business intelligence teams to integrate analytics into company reporting and ad-hoc analysis

• Manage projects that identify new areas of concentration and feature enhancements for analysis and data visualization

Insights & Analysis

• Conduct deep-dive analysis into the performance of all marketing channels, bringing recommendations to marketing teams for optimization, improvement, and testing

• Analyze data sets from site and from marketing campaigns to bring greater insight into paid advertising campaigns

• Look for and identify customer behavior shifts and trends, both through independent analysis and working closely with product, marketing, and business intelligence teams

Desired Skills and Experience

• Bachelor's Degree in Business, Economics, Finance, or similar field. Or equivalent combination of education and work experience.

• 3+ years of previous relevant experience in a digital marketing analytics role at a digitally-driven company working in an e-commerce environment

• Good knowledge of digital advertising landscape, including Paid Search (AdWords & Bing), Display (Google Display Network, AdRoll, other third-party publishers), Affiliate, Social (Twitter, Facebook, LinkedIn), and Email/CRM

• Well-versed in data-driven marketing and predictive analytics/modeling

• Strong quantitative skills, including financial forecasting

• Excellent in Excel and Google spreadsheets for data analysis;

• Highly analytical thinker, with strong skills in extracting insight from data;

• Strong attention to detail, flexible and adaptable style, a curious mind that loves numbers;

• Able to cope with and adapt to changing business environment

• Ability to work in the English language, both spoken and written

Preferred (not required) Skills

• SQL queries writing

• Visualization software experience (Tableau, QlickView, PowerBI)

• Previous experience directly managing and optimizing paid digital advertising campaigns

• Experience working with competitive analysis and SEO tools such as SEMRush and Google Search Console

• Previously worked in a digital or technology company