PPC Specialist (Amazon)

About Gipanis GmbH

Established in 2014, Gipanis GmbH is a dynamic German e-commerce company.

With headquarter located in Germany (Monchengladbach) and sub branches in Ukraine and China, we are internationally anchored and implement great ideas in our manufactory.

Since 2017, our online store Laublust provides a variety of products made from FSC-certified wood and natural materials, as well as personalized gifts for any occasion. We offer high quality at reasonable prices with an emphasis on sustainability and respect for the climate because ‘We Love Nature’. Together, we want to offer our customers a flawless shopping experience and delight them with customized and durable products. 

Here you will find natural products and creative gift ideas that are as individual as our customers. Have a look: https://www.laublust.de/

Main responsibilities:

• conducting advertising campaigns (AMAZON PPC)

• analysis and development of advertising strategies;

• participation in the launch of new products, preparation of semantics for PPC, competitor analysis, etc.;

• daily optimization of existing advertising campaigns;

• process optimization (templates, instructions, etc.)

• Creation and preparation of accounts and advertising offices

• Setting up campaigns: launching and maintaining, selecting keywords, competitive analysis, passing moderation;

• Working with semantics: analysis, expansion, negative keywords;

Requirements:

• Very good command of English level both verbal and written
• Experience in Google Ads / AdWords from 3 years (not necessarily official, but provable)
• Search Campaigns Specialization
• Experience in running A / B tests in Google Ads;
• Understanding the specifics of working with XXL budgets
• Confident user of Analytical platforms, tracking systems, Google Ads Editor.
• Marketing metrics CPI, CPM, CPC, CPA, CPL, ROI - calculation, search for volume dependencies.

We offer:

• working within a truly exciting, entrepreneurial and pioneering brand in the retail industry in Germany / start up environment 
• a pleasant working atmosphere in an experienced and authentic environment
• Full-time remote position
• >50 people international team
• Challenging and rewarding position
• Professional growth
• Dynamic team 
• Regular Salary review 
• International exposure

At Gipanis GmbH, we value diversity and treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.