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06.04.2021

Senior Media Buyer

Lavin Media Inc.
Реклама / Маркетинг / PR-услуги
  • Регион:Харьков
Английский (выше среднего)

Job Summary

A Senior Media Buyer is responsible for negotiating and buying advertising inventory. MB thrives in building, maintaining, and optimizing digital advertising campaigns and has an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

Job Responsibilities:

  • Develop, deploy, and optimize paid media campaigns across multiple digital platforms such as display, social media, native, search, etc. with high conversion rates and maximized profitability.
  • Manage budget allocations and bid parameters to deliver the most efficient results.
  • Test new ideas based on insights gained from campaign management.
  • Pull and analyze campaign performance reports to inform daily optimizations and testing recommendations.
  • Proactively and effectively optimize media buys utilizing KPIs. Ensure that campaign KPIs and objectives are met both near and long term.
  • Prepare research and insights to inform ongoing media recommendations and strategies.
  • Identify, research, evaluate media market trends, new markets, and competitive activity to capitalize on untapped opportunities such as niche sites.
  • Experiment with new platforms and channels. Stay up to date on current events & suggests campaign updates in response to major news.
  • Collaborate with Creative Design team to create banners/video ads.
  • Performs other duties and projects as assigned.

Qualifications:

  • BSc/BA in Marketing, Advertising, Information Systems, Statistics, or related field
  • 4+ years’ experience in digital-performance marketing with a focus on media buying
  • 1+ year of experience working in a fully remote environment
  • Expert knowledge of Facebook Ads, Google Ads Display
  • Experience managing monthly budgets over $100K
  • Experience running native advertising: Taboola, Outbrain, Verizon Native (Yahoo Gemini)
  • Twitter Ads, Snapchat Ads experience a plus
  • Google Ads & Analytics Certification a plus
  • Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results
  • Solid analytical skills and ability to make decisions based on data - a must!
  • Solid understanding of basic copywriting
  • Solid web copywriting skills
  • Excellent communication and negotiation skills
  • Organizational and multitasking abilities
  • Working knowledge of media analytics software
  • Critical thinking skills
  • High-level Excel/Google Sheets proficiency
  • Knowledge of basic statistics
  • Fluent in written English

Benefits

  • Work remote (Ukraine or other countries) so you have no commute and are free to travel and move.
  • Flexible work hours so you are there for other people and free to plan the day how you like.
  • A growing team environment that is open to your ideas and encourages innovation. You'll have access to continuing education and regular training opportunities to improve your marketing skills.
  • Bonus system based on results.