Insights analyst. Snacks & Dairy

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.

We offer:

• Official employment in accordance with the Labor Code;
• Stable, timely payment of labor;
• Voluntary health insurance, accident insurance, life insurance;
• Work schedule: 5 days/week;
• Hybrid work format;
• Continuous training and development (PepsiCo University, My learning, thematic webinars);
• The possibility of career growth.

Responsibilities

Business analytic: analyzing market trends, identifying insights, providing actionable recommendations for business based on data-driven analysis.

• Keeping the business informed of market performance through the running of monthly reports (Nielsen &Global Data) with insightful and actionable recommendations.
• Categories situational assessments to reveal new opportunities for segments and PEP brands development.
• Ongoing (analytical) support for Snack & Dairy Marketing Teams.
• Annual planning process support
• Price/ Promo Insights
• Competitive intelligence
• NPD performance analysis to drive effective innovation plans.

Consumer Insights: bringing the consumer perspective into decision-making.

• Search for consumer-driven opportunities (portfolio/brand architecture; Brand Strategy & Brand Health; Brand Communication).
• Research programs development to address business needs.
• Managing external agencies for the execution of research projects.
• Support of ongoing brand-health tracking

Shopper Insights: Shopper trends & shopper behavior investigation to fuel PEP relationships with key customers with strong insights for efficient cooperation  

• Customer analytic
• Ad-hoc shopper studies realization
• ‘Category visions’ development to drive categories & PEP growth via a deep understanding of segments prospectives.

Qualifications

• 2+ years’ experience within a similar role / consumer insights / market research
• Experience in managing qualitative and quantitative research.
• Proven ability to synthesize research and analytics into clear insights, and to deliver actionable recommendations.
• Strong presentation & visualization skills: skilled presentation creator to convey insights supported by data.
• Strong interpersonal skills; a collaborator and team-player.
• Excellent organizational skills with a strong focus in managing details.
• Strong skills in PowerPoint, Excel, Think Cell
• English: Upper intermediate + (writing comments; presentation in English)