User Acquisition Manager (Turkish market)

We are the GoIT team — an innovative IT academy and educational platform for adults and children, where they get up-to-date technical knowledge, develop soft-skills, and learn to work in team projects and find real friends!

We have more than 20 000 students in different countries.

Our main product is an LMS (Learning Management System) application that allows automatic verification of student code and makes the online learning process gamified. In 2023, our LMS won the “Product of the Day” and “Product of the Week” awards on the international startup platform Product Hunt.

Currently, the company unites 600+ people and we have no plans to stop.

Therefore, our Go It team is looking for a User Acquisition Manager for the Turkish market.

Responsibilities:

• Coordinating tasks for all marketing acquisition (Meta, influencers, SEO, mail marketing)
• Improvement and analytics of medium and long marketing funnels (webinars, auto webinars, live events)
• Development of technical tasks for a copywriter, designer
• Planning, setting, launch and optimization of advertising campaigns
• Testing and analysis of traffic segments
• Advertising testing and analysis
• Achieving the target indicators of lead generation in accordance with set goals
• Reporting and analytics
• Participation in determining the marketing budget and clear accounting
• Settings for analytics, pixels, CAPI

What is important to us:

• Work experience in the field of digital marketing from 3 years
• Proficiency in English at the Upper Intermediate level and above
• Deep understanding of Facebook Ads (all tools + understanding of optimization algorithms)
• Deep understanding of medium and long marketing funnels ( webinars, online events)
• Proficiency in understanding SEO and mail marketing channels
• Experience working with budgets from $50,000 per month
• Proficiency in Google Analytics and Google Tag Manager (at the goal setting level)
• Fluency in Excel/Google Sheets
• Expert understanding of segmentations
• Understanding of end-to-end analytics and general understanding of attribution
• Experience in establishing a clear technical task for creating creatives
• Pay attention to numbers, notice anomalies and inconsistencies
• Analytical mindset

It will be a plus:

• Experience with traffic and understanding of the target audience of Turkey
• Professional education in the field of marketing/advertising
• Work experience in auditing, consulting
• Knowledge of basic statistical methods of AB-test calculations
• Work experience with:
• BI analytics (Power BI, Tableau, etc.)
• Setting up contextual advertising (Google Ads, GDN), TikTok, Twitter
• CRM systems and chats

What we offer for your expertise:

• Work with educational products that are successfully sold on international markets;
• Experience of working in an international team, which accumulates the best specialists and managers of the industry;
• No-bullshit management and a policy of radical honesty. Call shit shit and fix it;
• Vacation, training, days off, sick leave — everything is like people;
• The opportunity to work for results and receive corresponding monthly or quarterly bonuses for this;
• A space for experiments, testing ideas and implementing the latest technologies and tools. Anything that leads to a result is eligible for a test.