Chief Marketing Officer (CMO)

Kasta.ua — online fashion leader in Ukraine. Our mission: WOWing our customers through innovations - making shopping faster, cheaper, and easier. We are searching for an experienced and self-driven Chief Marketing Officer (CMO) to join our marketing team. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding.

Objectives:

• Develop & implement a Marketing strategy.
• Spread the word about the value proposition of the Kasta fashion marketplace.
• Build awareness, increase credibility, and generate demand.

Key responsibilities:

• Collaborate with the business team to uncover insights for developing marketing and branding strategies for existing and new products.
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
• Act as a Customer Advocate.
• Stay informed of global trends, best practices, and competitors' activities. Translate results into actionable insights for the Marketing team.

Skills:

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications.
• Successful track record in a senior marketing role and campaign creation.
• Successful track record in increasing online traffic, generating leads, and other marketing goals.
• Experience in digital marketing, SEO, and content marketing. Public Relations will be a plus.
• Proven ability to manage budgets and key performance metrics.
• Fluent English
• Excellent leadership and decision-making skills.
• Desire to grow professionally through ongoing education.
• Strong communication and presentation skills.