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Requirements:
- 2+ years of proven SEO experience;
- Proven SEM experience managing PPC campaigns across Google;
- Solid understanding of performance marketing, conversion, and online customer acquisition; In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends);
- Working knowledge of HTML, CSS, and JavaScript development and constraints;
- Knowledge of ranking factors and search engine algorithms;
- Up-to-date with the latest trends and best practices in SEO and SEM.
Responsibilities:
- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns;
- Track, report, and analyze website analytics and PPC initiatives and campaigns;
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies; Optimize copy and landing pages for search engine marketing;
- Perform ongoing keyword discovery, expansion, and optimization;
- Research and implement search engine optimization recommendations;
- Research and analyze competitor advertising links Develop and implement link building strategy;
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code;
- Work with editorial and marketing teams to drive SEO in content creation and content programming;
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Job conditions:
- interesting and ambitious projects;
- team of young and proactive professionals who are open to your ideas;
- rapid professional growth;
- flexible schedule (start of working day from 8-10 am);
- three-storeyed office in the heart of historical centre;
- playing room with Playstation and board games;
- fresh fruits and healthy snacks in the kitchen everyday;
- weekly teambuildings and fun corporate events.
Ирина