SMM & PR Manager

Principal Accountabilities:

Planning and executing a social media strategy for social profiles as well as online forums, Facebook groups, LinkedIn groups and Twitter discussions in line with the global marketing strategy including the following: 

Social Influencer Management:

• Responsible for planning and execution of marketing campaigns using local social influencers.
• Identification and recruitment of relevant influencers based on the targeted consumer profiles.

Social Page Management:

• Responsible for the set-up, maintenance and optimisation of content, messaging, and various communications across social media channels.
• Updates content periodically in line with the social media strategy.

Social Community Management:

• Actively engaging in the online community, building engagement content and conversations across social channels
• Uses social listening to actively monitor, analyse and capture insights from conversation.

Social Advertising Management:

• Execute paid social media and optimize campaigns within budget and maximize conversion with main goal being Lead Generation/SM accounts sign off
• Manage campaigns to ensure that they are continually improving and growing.
• Constantly analyse results and experiment with changes to find success and grow volume.
• Monitor daily campaign pacing and performance.
• Stay abreast of Facebook's and Instagram's ever-changing advertising product offering and implement new ways to scale the lead generation of these networks.
• Works closely with the content development team to create a regular monthly schedule to ensure all parties are aware of what is being executed on all social media platforms for the month, to keep in line with promotions, events & new product releases.

Knowledge /Skills and experience:

• Master Degree in Marketing / Digital Marketing
• Excellent English and Ukrainian languages (verbal and writing skills)
• Understanding of local & global Social Media technology and campaigns
• Knowledge of social listening platforms, eg. Salesforce, sprinkler, etc.
• Strong business engagement knowledge of key social platforms FB, Instagram, Twitter, etc.
• Excellent communication, organizational and presentation skills and a proactive approach
• Hands on experience in digital marketing (e.g. Facebook Advertising, Google Ads, etc.) or another highly analytical discipline.