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SANOFI UKRAINE, one of the leading pharmaceutical companies, announces the position of Digital Manager Consumer Healthcare.
JOB PURPOSE:
Placed within the Marketing Team, the Digital Manager will be responsible for managing the whole portfolio of CHC products in terms of their digital footprint and communication strategy.
KEY RESPONSIBILITIES
- Create and implement the digital strategy in coordination with local stakeholders and global digital teams;
- Design, execute and evaluate precision marketing campaigns;
- Coordinate Search Engine Marketing activities in terms of setup and media KPIs;
- Support and optimize content marketing strategy driven by consumer needs;
- Validate creatives in terms of platform requirements and best practices;
- Coordinate with Global Digital Team as well as vendors and publishers to implement innovative tools and best practices;
- Manage and improve digital footprint, including websites and applications;
- Advise the Marketing Team in finding solutions to deliver business objectives via digital tools;
- Build digital skills within the organization by training sessions and workshops;
- Coordinate cross-functionally with support functions and other Sanofi divisions to seek and implement best practices;
- Support the Medical team in digital activations targeted to HCPs;
- Support MCE projects (customer journeys) development and launch;
- Provide insightful analysis of MCE program efficiency on regular and by demand basics based on channel relevant metrics and KPI.
REQUIREMENTS
- University degree
- Overall +5 years work experience in Marketing or Digital functions with knowledge and experience of online marketing channels
- Fluency in English (written & spoken) language, Ukrainian/Russian;
- Fluency in working with data tracking tools (Google Analytics);
- Ability to connect digital tools with a broader brand strategy (positioning, big ideas, tone of voice);
- Best in class knowledge of digital landscape, trends and innovations;
- Practical experience in managing cooperation with media and digital agencies;
- Strong ability to work collaboratively in cross-functional, multicultural environment;
- Experience in working with key publisher tools (FBM, Google Ads, Google Analytics) is nice to have
- Knowledge of specific legal and regulatory limitations of Pharmaceutical Industry is an added value but not a must.
COMPANY OFFERS:
- Professional and career growth opportunities;
- Competitive remuneration and social package;
- Work and development in highly professional team.
Please apply via following link:
https://sanofi.wd3.myworkdayjobs.com/SanofiCareers/job/Kiev/Digital-Manager_R2583037-1
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