Digital, content and inbound marketing specialist

VELUX, which has manufacturing companies in 10 countries and sales companies in just under 40 countries, is one of the strongest brands in the global building materials sector and its products are sold in most parts of the world. The Group has more than 10,000 employees. The VELUX Group head office is in Horsholm, north of Copenhagen, Denmark. VELUX Ukraina TOV has been working for 18 years.  

VELUX Ukraine is looking for new colleague for the positions of:

Digital, Content and InBound Marketing Specialist

(Kyiv)

Key Responsibilities

• Digital Strategy Implementation
• Ensure the best uses of website, other digital assets and social media
• Collaborates with web developers and cross-functional creative team to implement online solutions. Defines requirements and manages digital projects
• Manage reporting tools and oversee data analysis and conclusion/insight development
• Ensure SEO of all digital assets
• Content Management
• Adopt, writing, editing, and proofreading content. Coordinate external suppliers for content creation.
• Formulating a cross-platform content strategy.
• Manage content across all platforms, including company web-site, email and social media.
• Social Media Management
• Lead social media strategy and efforts across platforms, including: Facebook, Instagram, etc.
• Utilize appropriate social media metrics tools, set clear benchmarks and goals for social media activities and develop analytics to measure success
• Create, execute, and assess an annual social media content and engagement strategy
• InBound Marketing
• Develop and manage automation workflows in marketing automation client
• Continuously improve End-User experience, quality and quantity of leads, relevancy of the content
• Marketing and PR
• Support General Manager in PR tasks, requests and issues
• Collaborate and coordinate activities with other marketing responsible employees. Support all off-line campaigns and activities.
• Assist, initiate, oversee and apply market research and analytics if necessary

What we offer

• One of the strongest brands in the construction industry
• Ambitious goals
• Support of Ukrainian and Belarus markets
• Danish family owned business focus on long-term goals
• Flexible working conditions
• International workshops, trainings
• Official employment
• Medical insurance
• Be part of digital transformation in construction business
• Benefit from existing solid digital environment with huge possibilities for future development

Preferred Qualifications and Skills

• A minimum of 2 year experience in digital marketing
• Excellent communications skills (verbal and written), a strong sense of quality and a creative mind set
• A self-starter that can multi-task, prioritize and works well on deadline
• Excellent communication and presentation skills
• Highly organized, with a keen attention to detail
• Ability to work effectively across functional groups
• Knowledge of Hubspot or any other marketing automation tools will be an advantage
• Working knowledge of website analytics and website conversion metrics. Practical knowledge of Google Analitics will be a great advantage
• Good English, Ukrainian and Russian
• Minimum Bachelor's degree