Head of Marketing

JBW Soft - an IT company that has been on the worldwide market for more than 8 years. From a small company, consisting of 10 people, we have grown into a team of more than 200 professionals. We provide our clients with a full range of services from development to advancement.Our specialists are energetic, young and creative people with high level of professionalism and experience. All of them are ready to share it with you and grow professionally together.We believe that an excellent team is a key to success. Therefore, we establish favorable conditions for the development of talents and skills of our employees.

We are looking for an experienced Head of Marketing to oversee all marketing operations of the project and develop its marketing strategy and vision. 

You will manage omnichannel marketing processes and liaise with other departments to achieve business goals and take your product to the next level.

The goal is to ensure marketing efforts are successful and the product outperforms the competition.

Requirements:

• At least 4 years of experience in Digital Marketing
• Experience in hiring, motivating and managing of marketing teams
• Ability to develop advertising strategies for all Marketing teams, including Digital, Communications, and Production
• Clear understanding of marketing and product metrics (CAC, LTV, ROMI, CR) and the ability to define & calculate success metrics of the product
• ROI-centered marketing approach that manifests in making data-driven decisions utilizing AB testing, User Testing, Mobile App & Web Analytics, Market Research, Competitor Analysis
• Successful cases of user acquisition across various traffic sources and advertising channels like SEO, Email, PPC (Google Ads, Microsoft Advertising), SMM & Facebook Ads, Affiliate Marketing
• Proficiency in UX, Sales Funnels, traffic acquisition, and retention trends
• Experience in managing the marketing budget across many advertising channels
• Awareness of the market trends and management of the market research for the project
• Upper-intermediate English or higher

Also, we want our candidate to be:

• A leader with both creative and analytical capabilities
• Detail-oriented and organized, with superb multitasking abilities
• A problem-solver with a systematic approach to work who can keep everything in focus
• Ready to learn from mistakes and quickly fix them

Duties:

• Make strategically important and crucial decisions, bear the responsibility for your actions
• Work with a large amount of data in several analytical platforms, build hypotheses to improve performance and conduct tests to validate them
• Analyze consumer behavior and identify buyer personas
• Meet KPI for conversion rate, retention, revenue, ROI, and other metrics
• Plan advertising budgets across many advertising channels
• Benchmarking: market & competitor research, niche & product analysis, monitoring of new trends, setting additional product requirements if needed
• Lead and manage teams, take part in staffing decisions.

We offer:

• Office within walking distance from the metro
• Flexible schedule (starting from 9 to 11 am, 8-hour workday)100%
• Compensation of gym
• Medical insurance
• Paid sick leaves and 20 paid vacation days
• Corporate English courses, professional development courses
• Free daily lunches and unlimited cofee/tea/milk
• Corporate library.