Online Philips Store Manager

Job Description

FSS/CRM Manager will work closely with the Digital and E-commerce Manager to deliver world-class digital communications and campaigns.

• Contribute to digital marketing strategy development and plans to support marketing and business objectives

• Partner with digital marketing peers, marketing communications colleagues and others to support activations

• CRM campaigns strategy & execution (data acquisition, reengagement, reactivation campaigns & reporting, campaign-based emailing activations and follow up)

• Traffic generation, nurturing and customer acquisition within Philips CRM

• Execute plans and measure results, across the full area of responsibility

   

As FSS Manager is responsible for:

• Tracking and optimizing sales and budgets.

• Campaign management which includes creation of a marketing calendar and briefings while tracking the delivery of created assets and campaigns

• In-store content management which includes optimizing in-store content in relation to service, product and campaign level.

• Traffic effectiveness management in collaboration with the contractor.

• Analyzing data and proposals for improvement of the consumer decision journey, conversion and basket value.

• Portfolio and stock management which requires guiding phasing of products and campaign forecasting.

• Acting as first point of contact for escalations by call center and/or orderdesk.

• Supporting L&I and new business opportunities by briefing and delivery of campaign assets and reporting campaign results.

We are looking for

• Three years of digital marketing, e-commerce, online sales management experience

• Demonstrated ability to define clear objectives with related KPIs, and to show results against defined objectives

• Solid knowledge of internet technologies including those involving content management, web analytics, search engine marketing, email marketing, web site usability, etc.

• Ability to work cross-functionally and globally

• Preferably, a Bachelor's degree in Marketing or Information Technology

• Digital agency experience is a plus

• Fluent English

Why should you join Philips?

Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there,you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

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