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20.04.2021

User Acquisition Manager (Mobile App)

DFG Research
IT
  • Регион:Київ

We are looking for a bold data-driven User Acquisition Manager (Mobile App) who is not afraid of taking calculated risks to grow the business to new heights. This role requires the ability to operate on both a strategic and tactical level. You will be a valued part of the Acquisition Team and will take a lead on developing and executing a comprehensive App User Acquisition strategy

You will have an impact on the product, its conversion funnel through a close cooperation with our PMs, designers and other channels' managers. You will be given a wide room for experimenting with creatives, landing pages, targeting and ad optimization options in order to scale our Mobile App ad campaigns and maximize the profit.

What will you be responsible for?

  • Develop and execute Mobile App Ads strategy for profitable user acquisition growth
  • Build, manage, and scale mobile campaigns on Facebook Ads and other platforms
  • Take direct ownership of daily and monthly campaign metrics, always looking to squeeze better performance out of the planned budget
  • Generate and test hypotheses, conduct split tests to optimize campaign performance and gain valuable insights about our target audience through a data-driven approach
  • Cooperate closely with CMO and Product Team to improve the app for better user acquisition results
  • Ensure proper tracking and attribution of app users with the help of Data and Web Analysts
  • Collaborate with copywriters and designers to produce outstanding ad creatives
  • Develop, maintain and share a complete knowledge of mobile app user acquisition

Skills and experience that we’re looking for 

  • 2+ years running and optimizing successful Brand and Performance mobile app user acquisition campaigns with a proven track record
  • Experience running profitable mobile app user acquisition campaigns at a high scale with big budget across multiple networks/channels
  • Thorough understanding of ad attribution and app user tracking with mobile measurement solutions is a must (Firebase, Appsflyer, Facebook SDK etc.)
  • Creative spirit capable of developing result-oriented marketing campaigns & creating catchy, engaging, and selling ads
  • Comprehensive knowledge of A/B and multivariative split testing
  • Strong analytical skills and ability to make data-driven decisions; comfort manipulating data in Excel and/or Google Sheets
  • Basic understanding of UX, user journey mapping
  • Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision
  • English — Intermediate and higher
  • The most important things are your mindset, ability to generate and implement ideas, and desire to come up with solutions for the work challenges

As a plus

  • Experience in ASO, understanding App Store, and Google Play algorithms would be a huge plus

This is WHY you should choose US

  • An opportunity to drive the process and be creative. We applaud creativity and create a suitable environment for you to implement it
  • Freedom and challenge to own your work
  • Bureaucracy-free work place and processes
  • An opportunity to work directly with our CMO and founders and make a real impact
  • Amazing team that inspires you to bring your very best
  • Competitive salary in USD based on your qualifications
  • Transparent bonus system that directly depends on the performance of Mobile App Ad campaigns
  • Freedom to move between projects and work on several products at once
  • Career development
  • Regular Personal Development Sessions with the CMO and company founders
  • Educational sponsorship (various educational opportunities, e.g. courses, conferences, meet-ups etc. are sponsored by the company)
  • Perfect office location in the city center (7-10 mins from «Universitet»)
    • just FYI at the moment we adapted a hybrid kind of work mode, i.e. a combination of work from office and WFH
    • just FYI during the first 3 months of the probation period we’d like you to come into the office to simplify the onboarding process for at least 50% of your work time
  • 21 business days of paid vacation and unlimited sick leaves
  • Opportunity to make a difference for thousands and thousands of our active users!

Interested? Then do not miss out on a chance to join us!