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SRM Manager

Марс Україна / Mars Ukraine
2 роки тому
07 травня 2021
Київ

Key Responsibilities:

Leading and deployment of Pricing agenda

  • Partners with Portfolio Team to optimize brand pack-price architecture, driving consumer penetration & category profit pool
  • Partners with One Demand to develop pricing, pack & product mix guidelines
  • Partners with One Demand teams for SKU optimization and price point opportunities by channel
  • Leadership and project management of pricing actions
  • Manages and monitors Retail Pricing Landscape and Pricing status
  • Conducts detailed pricing analyses across channels / pack types to highlight opportunities
  • Tracks competitors and multi-category pricing and pack architecture moves

Leading and deployment of Promo Effectiveness agenda  

  • Develop Promotional Playbook to guide trade promotion strategy, spending and overall trade investment productivity
  • Integrates event level ROI analyses, generating insights to optimize Trade ROI across portfolio of investments and accounts
  • Conducts event-level Trade ROI analysis, and effectively communicates insights and findings to KAMs
  • Consolidates and monitors compliance to trade promotion guidelines at account or budget holder level
  • Collaborates with Sales Directors / KAMs to design and deliver trade architecture strategy, routes to market (i.e., distributor/ wholesaler where applicable)
  • Leverages TPM tool and partners with KAMs to ensure transparency of Trade Spend by account and by program
  • Monitors Trade NQCs and works with Sales Operations to ensure actions taken to meet continuous improvement targets
  • Provide local estimation / assessment of regional elasticity assumption to give judgement of market readiness for price increases

Drives capability building of SRM across the organization 

  • Evaluates SRM capabilities across organization
  • Develops improvement road map with and action plan KPIs
  • Responsible for plan execution
  • Recommends tools required
  • Responsible for implementation of available tools, act as a champion

Knowledge/Experience

  • Minimum 3Y experience in Demand or Sales function in international FMCG company on middle management role
  • Proven strong analytical skill set, influencing without authority, managing complex environments, good understanding of how customers think & act
  • Mix of Demand and Sales experience is preferred
  • SRM experience is desired

Анна Еремева

від 100 до 250  співробітників

з 2007 року  на ринку

  • Офіс у центріОфіс у центрі
  • Бонуси та преміїБонуси та премії
  • Домашні тварини в офісіДомашні тварини в офісі

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