Marketing manager

NAKIVO Inc. is a privately held company that develops data protection and site recovery software for SMB and enterprise market since 2012.

The solution developed by the company, NAKIVO Backup & Replication, is used by over 15,000 companies worldwide to protect their critical data in virtualized and hybrid environments.

NAKIVO has a global presence with over 4,000 channel partners in 140+ countries.

Close to 300 hosting, managed, and cloud service providers are currently using NAKIVOs software to deliver VM BaaS, RaaS, and DRaaS to their customers.

NAKIVO has an impressive track record of 5-star community reviews and over 97% customer satisfaction with support, and has also won a Best of VMworld 2018? Gold Award for Data Protection at VMworld 2018 US. Customers trust us and we aim to deliver on that trust.

Now we are searching for a Retention Marketing manager to extend our team.

Responsibilities:

• Collaboration across NAKIVO: Partner with all functions including sales, product marketing, marketing operations, content, marketing automation, legal, field and channel marketing to align multi-channel execution.
• Development and support of marketing activities to increase sales and cross-selling, expanding the use of the product in the customer’s business units
• Providing engagement digital campaigns for former and existing customers
• Segmenting customers to execute marketing campaigns using internal and third party tools
• Support with marketing expertise retention post-purchase stages marketing campaigns: e-mail, webinars, paid ads etc.
• Developing and executing win-back strategy for the former customers
• Provide marketing activities to accelerate customer accounts expanding
• Ensuring current data availability for providing Account-based marketing
• Planning, budgeting and reporting on ongoing marketing activities

Requirements:

• 10+ years of experience in B2B marketing
• At least 3 years of experience in a retention marketing
• Proven experience with email marketing, customer segmentation, loyalty programs
• Experience with Microsoft Excel (at least knowledge of IF, IFS, SUMIFS, VLOOKUP functions), Google Analytics, CRM systems
• Proficiency in working with data and large amount of information
• English Fluent
• Excellent understanding of all customer journey stages
• Proven track record of achieving measurable results in the post-purchase stages of the customer life journey
• Strong budget management and planning skills

We offer:

• Interesting tasks.
• Competitive salary.
• Professional growth.
• Friendly team.
• Health insurance.
• Coffee, tea, snacks.

You can learn more about our company here: http://www.nakivo.com