Digital Communications Specialist (Marketing Generalist)

Hravity is looking for a digital marketing communication specialist (generalist) to augment our team. We are actually looking for a single generalist able to take on the daily marketing activities of a small digitally-focused business. 

This person is tasked with developing the company's digital presence, leading engaging communication with target audiences, as well as building inbound funnels for customer and candidate leads. The right candidate will be one with an eye for business and developed creative and conceptual thinking, good command of English and copywriting skills, a cultivated sense of taste and design experience to create an attractive and vivid image of the business. 

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Hravity is a talent provider helping customers build their engineering teams and sustain them in the long run of product development while being the single contact point for hiring and growing the team. Established in 2011, we are also one of the oldest technical recruitment agencies in Eastern Europe, where we help with opening offshore R&D offices. 

The company was created by information technology specialists and built with a focus on expertise at its core. Our essential skill and killer feature is based on a versatile assessment system. It gives us the foundation to provide top-level service by effectively fulfilling all positions, including the most complex ones, unexceptionally. 

During the past decade, we've developed one of the largest engineering talent networks, helped over 100 customers to grow their teams, and raised our average record to the astounding number of 10 hires per customer per year. 

WHAT AM I GOING TO DO?

• Identify new opportunities aligned with information technology partners’ priorities and build campaigns or activations around them

• Monitor competitors’ websites and conduct periodic market research to keep fingers on the pulse of the latest customer and service provider trends, and communicate with the team on how these trends can be leveraged in our channels. 

• Lead engaging social media communication with our customer and candidate audiences on LinkedIn (200k+ audience) and other social media platforms

• Collaborate internally to source, ideate and co-create original content purpose-built for our Hiring FAQ professional blog due to the content plan

• Drive inbound customer and candidate leads funnels creation and maintenance. Take the role of a product owner for marketing automation tools development.

• Manage both on-site and off-site search engine optimization for the company website, and develop link-building strategies with compatible and authoritative resources. 

• Maintain company’s website: manage new content creation process, optimize front-end to improve customer experience, respond to and troubleshoot all website issues

• Manage pay-per-click Google Ads and Facebook Ads paid search campaigns, manage keywords list, brainstorm fresh advertising ideas and implement them

• Determine what drives sales, leverage Google Analytics and other tools to report overall site performance, ROI and different channels' effectiveness

WHAT ARE THE QUALIFICATIONS

• 2+ years of proven experience in digital marketing with a focus on versatile activities, having advanced knowledge of the principles and practices within a marketing field or recognized body of formal knowledge

• Good command of English, both oral and writing skills (our target customers as well as a part of the candidate audience are US- and EU-based ones along with its primary language of communication in the field)

• Great copywriting and editorial skills, experience in cooperating on domain-specific content creation, good feeling about a text and its communication qualities, you are a storyteller at heart

• A well-developed sense of taste, design and design software skills, experience in marketing materials and landing pages design creation

• Experience with website builders (like Wix, Weebly or WordPress) and landing page creation. The web-programming background will be considered an advantage

• Being a great social media communicator able to attract target audience attention and lead engaging and focused communication

• Good understanding of on-site and off-site principles of website search engine optimisation, experience in link-building, familiarity with Google Search Console 

• Having practised with setting up and executing PPC advertising campaigns (Google Ads, Facebook Ads) and tracking their results

• Experience in using digital analytics tools (e. g. Google Analytics or Facebook Analytics) for traffic monitoring, insights discovery and providing reports. 

WHAT ARE THE WORKING CONDITIONS?

• Flexible work model and working hours (get things done with a balance of autonomy and collaborative teamwork -- set your own work schedule and make use of a hybrid workplace cooperating remotely or in a coworking space in Kyiv)

• Unlimited vacations policy (based on mutual trust and keeping in mind the focus on high results this policy grants the opportunity to take time-offs when you actually need it and with no limits)

• All needed equipment, tools and resources are provided (laptop, tablet/e-book, furniture, software, online resources, and whatever else you might need to show your best)

• Competitive monthly salary + high bonuses for results (can also be adapted to your proposals/needs to make your work even more focused)

• Social package (social insurance and gym coverage, lunches, etc.)

• Full tax and expenses coverage (IE single tax + single social contribution, cell phone, internet, transportation, etc.)

• Extensive learning opportunities (vast internal library and knowledge base, English courses, annual education budget, mentoring, education plan)

• Bullshit-free atmosphere, friendly and supportive environment, straightforward processes and flat hierarchies with little to no bureaucracy

EQUAL OPPORTUNITIES

At Hravity we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace, from our community to our service. Hravity is proud and committed to providing equal opportunity employment to all individuals regardless of race, colour, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law (with exceptions influenced by ongoing war). In addition, Hravity will provide accommodation to individuals with disabilities or special needs.