Key Account Manager IM (B2C)

Responsibilities:

Sales Strategy & Business Development

• Development of management and stretch plans for year including seasonality trends, SWOT analysis, overview and adjustment general conditions for partners based on market in environment and competitors activities
• Analysis of information from customers, market intelligence, independent agencies of competitors activities, market changes and trends, developing counter-measures in order to achieve the targets. Competitor movement benchmarking
• Current distribution channels analysis, coordination their work with distributor, CRM with main channel Owners and Key Managers
• Developing  of alternative open market channels

Accounts Management

• CRM with accounts' Owners and Key Managers; updating customer database with actual information
• Signing and prolonging contracts with trade partners
• Channel management (# of partners, pricing policy, plans and bonus systems)
• AR and CL control and adjustment based on partners sales capability, creation of release after receiving orders from customers adjusting it to current availability, assigning coop funds, other bonuses and discounts according to performance and sales results of each customer

Product Management: Marketing, Planning & Pricing

• Product marketing: PVI (web site update for products), detailed, product line-up, launching plan, sales point. Self develop relevant marketing and product marketing knowledge and skills
• On the basic of GSBN data, accumulated data from wholesale and retail and own expert guess, updating DP according to realistic data and real launching time of new models and variations.
• P/O price negotiation with HQ. Price list creating according to HQ admin guideline, guideline for SEUC margin (based on simulation) and status of models life cycle
• Special deals/prices negotiations

Targets control

• Reaching KPI targets
• Sales plans setting in accordance with previous years’ results and market environment and sales targets to be achieved, adjusting them according to real situation on the market, initiating Promos and Coop campaigns in case of low sales trends after negotiation with customers
• Meeting HQ and SEUC guideline for old stock and stock level in general
• Analysis of customers PSI and forecast against market demand for models, decreasing demand of models with big stock, special deal for stock cleaning
• GSBN PSI control for open market distributors