Marketing Manager

For an Industrial Transportation Rentals and Services Company (B2B)

alphaplatforms.com

Alpha Platforms offers operated truck-mounted aerial work platform rental services of various reach lifts for professionals accessing extreme heights for inspection, maintenance, repairs, and other projects.  

We are looking for a key team player to support the Chief Marketing Officer with a desire to be an integral part of our Marketing efforts. You will be part of a distributed team that works together to build and execute multi-channel communications and marketing campaigns.

Role responsibilities can include:

Marketing Communication

Manage and execute multiple aspects of digital, social media, and traditional B2B marketing across multiple channels like Website, Facebook, Google My Business, LinkedIn, Instagram, YouTube, Email. Promote brand recognition, lead generation, and optimize for conversion.

• Create content calendar, produce content, post on website, social media, publish articles and advertising on 3rd party publishing sites/ magazines (with copywriter and proofreader as support)
• Content (new and updates) will include website, brochures, flyers, landing pages, blog posts, emails (with copywriter and proofreader as support, if needed)
• Owns image-taking and video assets process and CMS – tag, organize, inventory, and report on images and videos. Identify gaps, search for, or request new visuals.
• (Occasionally) Spend time on LinkedIn/Facebook/other forums engaging with our target audiences by sharing content, finding ways to grow company followers, and improve overall engagement with our customers and leverage those forums for business opportunity and business presence 

 Case Studies

Responsible for the entire cycle of creation and production of case studies and similar sales materials (ongoing responsibilities). Coordinate information gathering and creative design resources to publish high-quality materials to promote various use cases.

• Collaborate with vendors and contractors on planning and execution of marketing and sales assets like case studies.
• Communicate and collaborate with regional sales reps and support their needs
• Monitor, track, and report on marketing, media, and website activities
• Other responsibilities, as assigned

 Qualifications

• Professional-level English Language skills (proven experience working with English-speaking companies or as a language expert)
• Some background in transportation, industrial, construction, or other contractors’ domains is preferred
• B2B marketing experience is a must
• 3-5 years’ experience working for US-based clients or employers
• Knowledge of Microsoft Office Applications is a must, WordPress preferable
• Comfortable working independently with little direction under tight deadlines
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
• Strong attention to detail and desire to improve own skills
• Attitude that allows to easily switch and re-prioritize work

We provide necessary training, if you have no experience in some required areas.

We offer:

• full training and introduction to the job details;
• modern office near the station. "Shuliavska" (Vadym Hetmana St. 2)
• after the trial period, the opportunity to work remotely (with a visit to the office 1-2 times a week to maintain team spirit);
• Reward: salary + your personal result.