Performance Marketing Manager (Amazon PPC)

В команду динамичного, быстрорастущего стартапа нужен ppc specialist с уверенными навыками ppc рекламы. 

Have you ever sold products within Amazon or Google Ads or Facebook Ads? We are looking for someone to join our team who has a little bit (or a lot) of experience with the Amazon selling platforms. Our team is looking for an energetic, fun, and hard-working individual who is looking for an office type environment that has an entrepreneurial feel.

Responsibilities:

• Collaborate with Account Managers to implement paid search and SEO strategy for our clients.
• Actively manage PPC campaigns to improve effectiveness, reach, and conversion.
• Evaluate and analyze marketing success across markets, providing strategic insights into what worked, what didn’t, and actionable areas of improvement.
• Compile and analyze client reports and data on a weekly/monthly/quarterly basis. Be able to contextualize data into meaningful and actionable recommendations.
• Stay on the cutting edge of all things Amazon marketing within both Vendor and Seller central including Amazon Advertising, Daily Deals, Lightning Deals, Coupons, Promotions, etc.
• Regular A/B Testing of campaigns and creative to drive increased sales and ROI on advertising spend from our clients.
• Deliver Continuous improvement to CTR, ROAS, ACoS, and Conversion Rate.
• Develop internal policies and processes for ongoing marketing management as the team scales.
• Build up internal automation capabilities to proactively monitor and maintain campaigns via software and AI tools.
• Other roles and responsibilities that arise while working in a dynamic and high-growth startup.

Requirements:

• 1-4 years’ experience in professional services with a recent emphasis on marketing strategy and execution within Google Ads, Facebook Ads, or Amazon Advertising. 
• Experience with creating and managing paid search campaigns across a variety of search channels with an emphasis on Amazon, Google, or Facebook paid search.
• Can execute:
• • Successful keyword management — both at new campaign creation and ongoing optimization
• • Creative A/B testing
• • Establish effective bidding strategies
• • Measurement and analysis of campaign data
• • Testing and experimentation
• Experience with website analytics and the ability to discern actionable insight from a variety of key data points that clients often provide from off-Amazon historical performance.
• Highly organized with extreme attention to detail; on your watch, things don’t slip through the cracks and you’ve been counted on in the past to deliver successfully to performance benchmarks
• Bachelor’s degree in business, marketing, or related field very helpful

Skills:

• Strong time/project management skills requiring managing, organizing, and tracking of information related to specific projects.
• Highly organized with good follow-up skills is a must.
• Detail and project-oriented.
• Excellent eCommerce platform skills.
• Positive, friendly demeanor.
• Strong communication skills, both verbal and written.
• Excellent computer skills, proficient in MS Office Suite.
• Create and maintain accurate, detailed, and comprehensive reports in Excel, Tableau, other systems.
• Use of PowerPoint to create accurate, comprehensive product presentations for customers.
  
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