Case #1 Reseller of consumer electronics, Spain:

Google Ads October 1, 2022 - March 31, 2023

Account Cost: €70,569.67; Attributed Purchases: 1,458; Attributed Physical Store Visits: 7,274; Online Store Revenue: €1,036,538; Online Store ROI: 24 to 1.

Comparison with the previous period: April 2 - September 30, 2022

Google Ads Account Cost €37,638.41 (+87%); Purchase conversions: 47 (+3102%).

Shopify Store Sales Growth 1, 2022 - March 31, 2023

Total sales: 2151790.63 (+878%); Conversion rate: 0.64% (+141%); Total orders: 3412 (+886%).

Case #2 B2B web development, store development: 205 contacts, who went through the bot verification and sent a request for a quote with a phone number. $196 cost-per-contact, 8% conversion rate, $15 avg. CPC.

- Developed a PPC automation UI for an in-house ecommerce management platform.

- Implemented financial and business reporting in real-time for the Brahms Mount online store with Data Studio and Google Analytics. Including the sales and product quantity projections reports.

- Launching & managing B2C PPC campaigns for ecommerce clients with Revenue and ROI benchmarks.

- Launching & optimizing B2B PPC and email campaigns.

Conducted ads account and seo audits, competitor research, developed a marketing strategy and launched PPC campaigns for large entertainment centers and adventure parks in the US. Optimized campaigns for:

• A customer acquisition cost below the 30% of the average check;

• ROI increase;

• CPA bidding and billing.

Conducted on-site SEO optimization and SEO plan for local US businesses. Wrote SEO-optimized website content for local listings.

Did large-volume copywriting in English for a premium SMM course, expert articles, whitepapers on marketing strategy and email funnels.

Designed a user interface for a digital marketing campaign automation app - wireframes and full commentary of its functionality.

I prefer using DataSudio dashboards and Google Analytics for reporting; SEMRush, Ahrefs, SpyFu for marketing research and content strategy.

Significantly decreased the customer acquisition cost using the machine learning (programmatic) algorithms and customer journey analytics.

1. After I installed the conversion funnel, CAC for a 6-month subscription to a digital product decreased from 300+ UAH to 70 UAH, while the agv. check increased to 8000-10000 UAH.

2. I've used Google Search, Google GDN, YouTube, LinkedIn, Facebook Ads, Influencers SMM as the marketing channels.

3. I've used CPA bidding and billing. Search and behavior retargeting, programmatic targeting by my own definitions of customer intent (custom intent audiences).

4. I've used the conversion and web-analytics funnels for lead generation.

I've designed and used brand templated for offline marketing - leaflets, brochures, posters and banners for conferences. I've created a schedule of event participation.

1. For a short deadline I adapted stock templates with the commercial license. I have intermediate Photoshop skills.

2. I hired freelancers to develop unique brand templates and creatives.

With AHREFS.com

• I developed the content strategy for high-traffic and low-difficulty (KD) search terms.

• I determined the network of portals for partnership and guest posting, to get the maximum reach within the audience that is actively researching solutions.

• I expanded the semantic/keyword lists using "clusterization."

With SEMRush

• tracked the development of competitors' traffic channels - budgets and trends.

• analyzed the competitors' marketing strategy - landing pages and ads.

Did search engine optimization for a single page apps built on Ajax.

I've developed and implemented a 6 month marketing plan for a brand awareness goal.

I've fulfilled requirements for the quality and quantity of traffic - using 70% of the budget I've completed the plan by 140%:

-AdWords search campaigns, CPC (4 UAH per click, CTR 6-12%), CPA (behavioral KPI: a 2 min. session, 20% of the traffic);

-AdWords, AdMixer display campaigns: info-banners linked to an info-site, CPA (2,30 UAH per click, CTR 0,4%);

-indirect brand promotion on thematic websites (uaua.info, mama.ua, tochka.net, gloss.ua, jetsetter.com, the-village.ua etc.)

• including a production of a fashion video with a celebrity for JetSetter.ua (Anita Lutsenko, the talkshow host of "Щасливі і зважені" СТБ);
  

-individual banner placement on thematic websites;

-campaigns on the largest eCommerce sites featuring discounts and gifts;

-increased the reach of social pages to 2 mill. with the help of giveaways and social marketing platforms, increased the amount of subscribers by 50%

• One of my Facebook posts received 3500 likes without advertising - a publication with Anita Gres, an actress.
  

I've assembled and managed a team of:

2 programmers,

2 designers,

managers and editors of various websites and services,

marketing managers of eCommerce shops,

bloggers.

I prefer working via a task manager, such as Jira, Worksection etc., using a Kanban approach.

I've created the project's site map and visualization of user journeys in Lucidchart. Tested and debugged their current web-analytics solution and wrote an instruction for developers using scrum method to correct mistakes and install a new solution.

The solution is designed to improve UX, compare effectiveness of different conversion paths, optimize paid traffic sources for the most optimal KPIs.

I've set-up automatic reports on effectiveness of marketing campaigns.

Market analysis, development of the marketing plan for improvement of conversions. I wrote news and articles and published them on thematically related websites; newsletters and website content; video tutorials. Communication with company partners.

www.composite.net

Internet-marketing, website optimization, SEO, media advertising.

A case: "Yevpatoria" wine distillery - the third largest distillery in Ukraine, working in Yevpatoria since 1928.

I've created and managed their advertising campaigns on Facebook, including fan contests and their AdWords advertising campaigns.

A quote: "Conversion rates of AdWords campaigns promoting our special offers were better than anticipated. Great job in narrowing down the target audience." Catherine Talashuk Inbound Marketing Manager at Evpatoria Classic Winery

A case: Zorg Biogas AG is an international corporation specializing in development and construction of biogas plants.

My task was to improve the ranking of corporation's websites in search engines for relevant keywords, such as "biogas," "biogas plants," "alternative energy." I wrote press-releases, news and articles in Russian, English, Ukrainian and other languages and distributed PR materials on thematic websites, news portals, information agencies' websites. Monitored the organic search results, did the SEO audit. I managed their advertising campaigns in AdWords and Yandex.Direct and regional PPC advertising networks.

A quote: "We were new to advertising. We were able to grow our business and enter the international market." CEO of ZORG Corporation

The digital agency's site: locomotiv.org