Інтернет-маркетолог, Influencer Marketing Specialist

We are a fast-growing luxury bedding brand co-founded by successful serial entrepreneurs. We are experts in quality sleep; control what you can and leave the rest to us. No matter what customers' worries or special sleep needs are, our premium bedding products will address customers' needs so they don’t need to spend another moment worrying about things they can’t control.

Our brand is the marriage of luxury and functionality. Such an evolution in premium bedding is why our unique range of products brings not only the sense of exclusivity that our clients deserve but give the specific health benefits that they seek.

We have been working with major e-commerce marketplaces in the US for the last 2 years. We have a total of 10 000 reviews on Amazon.com. However, we have recently launched our own company’s website which features all of our products. And that’s where we need your expertise!

The Role

We are seeking an Influencer Marketing Specialist to help us build brand awareness and drive growth through influencer partnerships. In this role you will be responsible for identifying, connecting with, nurturing and scaling relationships with prominent influencers that are authentic to the brand across all social channels ie. Instagram, Youtube, Facebook, Pinterest and others. You’ll own the process from top to bottom including communicating with influencers, curating orders, tracking social posts and analyzing results. For this reason, we are looking for someone who possesses a combination of skills — you understand what our customers want and you understand their social media universe; but also extremely organized, results-driven, analytical and hungry to have a direct impact on our growth.

Attributes

• Goal oriented — This job is all about hitting performance goals. You need to be wired that way.
• Data driven — You understand how to track and analyze data to drive results.
• Forward-thinking — You are able to manage support platforms and create processes to scale.
• Understanding of brand — You will be representing our brand and finding others to help represent the brand.
• Communication skills — This job is all about communication. To influencers and through influencers.

Accountabilities

• Conduct research to source, vet and prioritize promising influencers that are aligned with our brand and reflect the trends and attitudes of our customers.
• Own all influencer outreach & communications — from initial pitch to support requests — in order to seed new relationships and foster long-term collaborations.
• Manage the influencer gifting process including product and sizing selection, order placements, and liaising with warehouse team to ensure timely delivery.
• Activate and engage influencers in brand launches.
• Maintain a robust internal database of influencer relationships and provide ongoing updates to influencers.
• Monitor participating influencer’s accounts to ensure follow through, source/tag UGC, and track influencer performance across identified KPIs.
• Support the development of regular analytical reports on social media activity and influencer engagements.

Qualifications

• Natural proficiency in social media, with an intuitive sense for trends and influencers.
• Excellent communication and relationship management skills; customer-facing experience is a plus.
• You are a hustler and creative thinker
• You have a basic understanding of analytics, social listening, influencer engagement, hashtag strategies and overall social media marketing platforms.
• You have strong attention to detail and high organizational and project management skills. You’re able to workrelatively independently.
• 2-3 years in marketing at a lifestyle or fashion brand a strong plus.
• Proficient English is a must!