Strategic Account Marketing Manager (ID 50278)

WE ARE

SoftServe isn't just about technology-it's about open-minded people who love technology and have everything they need to pursue their passion to innovate. We are about people who create bold things, who make the difference, who have fun and who love their work.

HR Marketing, the team that you'll work with, surely shares that passion and makes it burn eternally. It's made out of professionals, whom you can learn from and face the challenges together on the battlefield. One level up, at SoftServe, the biggest global IT company with Ukrainian roots, top employer and industry leader, you'll get to know what it takes to be a sustainable and socially responsible company that grows enormously and keeps the best HR-practices.

YOU ARE

• Pro with 3+ years of hands-on ABM (Account-Based Marketing) experience or/and B2B demand generation experience and success in funnel management
• A data-driven, analytical marketer with solid knowledge of targeting, segmentation, and list acquisition techniques for campaigns, as well as measuring and optimizing the campaigns
• A generalist and communicator who builds relationships at all levels of marketing and sales organizations
• Globalist with multi-cultural inclusion and diversity mindset; international experience is a plus

YOU WANT TO WORK WITH

• Development and execution of account-based marketing strategy and driving real opportunities for the business within the assigned strategic accounts (in cooperation with stakeholders: sales organizations, client partners, and others)
• Possibility of semi-autonomous execution of inbound digital and outbound campaigns across channels (LinkedIn, email, Google Ads, etc.)
• Ownership of the content development required to execute the strategy end-to-end
• Conducting research and building target contact lists for the assigned accounts
• Tracking and reporting on lead flow and opportunity creation within the target accounts
• Discovering opportunities to improve campaign effectiveness through better audience segmentation, techniques, tools, and processes

TOGETHER WE WILL

• Build the Strategic Account Marketing function at SoftServe from scratch to revenue
• Plan, organize and execute programs that generate new prospects and advance existing opportunities within our largest, most strategic target accounts