Head of Digital Marketing / CMO for eCommerce (UA-USA)

Location: Kyiv center, 50% remote 

Would you love to join a company that creates equipment to save human lives? 

As the CMO / Head of Digital Marketing (DM), you will define and implement our DM and growth programs. This is not a typical b2c marketing role – it requires a blend of strategic thinking and execution skills. In close collaboration with cross-functional stakeholders (including product management, sales, and branding) this role develops strategic assessments for our multiple brands and manages the business against operating plans and budgets to achieve financial and business objectives.

Requirements:

• 3+ years in high-growth, B2C eCommerce or product companies
• 5+ years in managerial / lead positions in marketing
• Worked with eCommerce instruments
• Capable of working with multiple brands
• Have demonstrable experience in positioning a company in a competitive market and winning market share
• Have an established track record in spearheading successfully integrated product launches with measurable results
• Practice an ROI-driven approach to marketing and strong attention to detail
• Have practical ability to dive into a product and promote features, use cases, and value propositions to customers
• Deeply use data analysis and other tools to make critical decisions and recommendations to help the company achieve its objectives and goals
• You have been launching large-scale advertising campaigns and worked with influencers
• English B2, both verbal and written

Competitive advantage:

• Successful eCommerce case/s in the English-speaking market/s  
• Previous experience and clear understanding of PPC, Facebook/Instagram, Google Ads, SMM, SEO, E-mail marketing  
• Excellent knowledge in sales funnels building

Responsibilities:

• You will work directly with the CEO and fully own our omnichannel online presence and customer acquisition programs. To be successful, you can start to hire your professional team, which will include highly accomplished marketers with a passion for B2C eCommerce.
• Build and lead the team of the bests. Team-management: staff acquisition, goal setting, monitoring, results analysis, business processes development, and motivation
• Co-create and own the go-to-market strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop omnichannel marketing strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
• Form and control the marketing budget for omnichannel marketing initiatives. Build business models and unit economies and influence key company metrics with marketing tools.

About the company: We are a Ukrainian and American company with roots, a back office, and manufacturing in Ukraine that proudly builds new deference gear right in the middle of the biggest market. It is a house of brands of body armor and tactical apparel. We build brands that people connect and value. We design and produce products that people wear proudly and deeply affinity for. Also, our company provides tactical and personal protective equipment to save and protect lives. Some examples of what we create are body armor, tactical gear, daily uniforms, futuristic exoskeletons, jetpacks, ballistic hoodies, augmented reality helmets, etc.

What do we offer:

• The real opportunity for professional growth and self-improvement
• Competitive salary and performance-based bonuses
• Challenging but exciting tasks and all the needed tools to achieve them
• 21 days of paid vacation
• Opportunity to attend professional events financed by the company
• Training programs, conferences, and seminars – including international
• Awesome colleagues and pleasant working environment
• 50% of work-from-home opportunities 
• Modern and spacious office with highly-convenient workplaces 
• Special room for meditation and terrace with a panorama of the whole of Kyiv 
• Value of diversity's strength in the workplace
• Love, support, and respect

We are looking forward to receiving your CV!