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Koyfin is a rapidly growing, VC-backed fintech startup backed by some of the largest investors in Silicon Valley. We are building a financial data and analytics platform for investors to research stocks and other asset classes through dashboards and charts to understand market trends.
While we are already well-positioned to help shape the future of investment analytics around the world, continued success relies on building even stronger Marketing within the competitive environment of a dynamic fintech startup.
For this purpose, Koyfin is looking for a Middle Marketing Specialist with an inquisitive and creative mindset to set up, launch, and analyze our email and advertising campaigns throughout all targeted channels as part of our Marketing team. In this role, you will engage in various customer acquisition activities by working closely with Marketing colleagues and various freelancers to ensure that we champion our traffic growth through smart and creative strategies.
What you’ll be doing
Set up & launch efficient segmented email campaigns based on existing Html templates: newsletters, product updates, etc.
Manage email marketing lists, import/export, and overall list health
Run email A/B tests to identify trends & insights, and optimize the existing templates for better email performance
Launch efficient display & paid search ad campaigns: AdWords, Facebook, Instagram, Reddit, and other platforms
Set up diversified targeting, A/B test, and optimize different variables to improve campaigns performance in collaboration with the Marketing Manager
Analyze ads performance & interpret results by formulating new hypotheses for creatives improvements
Monitor and analyze competitors’ email & advertising activity
Provide meaningful reports on advertising & email campaigns
Interact with various contractors - designers, copywriters, markup developers
Assisting Marketing Manager with various content & retention marketing initiatives & tactics
We’re excited if you have
2+ years of experience in digital marketing (preferably B2C, SaaS)
Experience launching email campaigns & A/B testing (preferably Mailchimp)
Basic knowledge of HTML in emails editing
Experience launching display & search ad campaigns
Experience working with freelancers, contractors, designers
Solid knowledge of analytics tools (e.g., Google Analytics, Mixpanel)
Working knowledge of Excel to manipulate and analyze data
Understanding of performance marketing, conversion, and online customer acquisition
English: upper-intermediate
Good taste, love for experiments & creative mindset for generating new content ideas & formats
Drive, motivation, adaptability, and willingness to learn
Will be a plus
Previous experience in design
Experience with other aspects of marketing, such as customer growth and promotion
Interest in finance & investing, or readiness to discover more about it
Professional certification in Marketing
What we offer
We strive to create an open environment where problems are solved by honest and rigorous discussion
A small team at a fast-growing fintech startup where each person has a big impact
Flexible work schedule
Modern coworking space in the center of Kyiv
Generous salary and bonus potential
Health Insurance
Team Events
Extra days of vacations
Tatiana Matiashchuk