BTL Manager

We are looking for a professional BTL Manager to lead and coordinate brand activities through major partner of national events, sponsorships, in-store communication and local store marketing tactics in order to increase sales and brand awareness. 

We invite those, who:

• Supervises in planning, implementation and execution of yearly marketing BTL-plan. 
• Plans and manages ground activation, sponsorships, exhibitions, store activities. 
• Ensures influence on commercials objectives by BTL implementation of strategy.
• Responsible for developing, effective control and executing of BTL budget.
• Initiates, develops, approves, and implements marketing plan in line with strategic direction and captured needs of all customer groups.
• Builds and develops market intelligence capacity within the team to regularly collect relevant market insights and provide support to the business functions for better relationship, services and customer experience.
• Drives the increasing of using digital tools in BTL activation and switching in tech approach in events.                   
• Effectively leads the cross functional projects and manages KPIs for BTL activations and projects based on business needs.               
• Coordinates agencies collaboration through the ideation process to develop perfect events.        
• Develops relationships with key branch professionals, partners and associations to promote METRO.               
• Effectively leads and develop the team, ensure succession and expertise retention.    
• Has 5+ years in BTL management experience with A-level brands and proven understanding of retail needs.
• Confident upper-intermediate English speaker.  

Apply and enjoy the benefits of METRO Ukraine:

• Care: we provide vast range of benefits, wellbeing programmes, help for employees and their families, we work full flex.
• Opportunities: over 70% of managers has grown in-house, because we invest in people.
• You can take part in interesting and complex international and local projects, where Ukraine is often a pilot country.