Regional Marketing Manager

Company Overview:

EduCo International is a diversified, post-secondary education company dedicated to helping international students achieve their academic and career goals. EduCo owns and operates colleges and partners with public and not-for-profit universities in growing the student community and delivering specialised on-campus pathway programs in Australia, Canada, Ireland and the United States.

Marketing and Recruitment is a primary area of emphasis for EduCo, and the global Recruitment team, comprised of over 90 staff based in 21 countries, is a key driver of EduCo's success. The team is responsible for promoting EduCo institutions in source markets and managing recruitment channels to ensure new student enrolment budgets are met. The position of Regional Recruitment Manager offers the opportunity for an experienced sales and marketing professional to build their career with an exciting global education group.

Primary Purpose:

The overall purpose of the Regional Recruitment Manager position is to increase the volume, quality and diversity of EduCo students in line with budgets for EduCo partner College and Universities in Canada.

Key Responsibilities & Accountabilities:

Agent Relationship Management

• Maintain excellent relationships with current EduCo recruitment agents
• Provide ongoing training, product information and relevant EduCo promotions for agents
• Research, analyse and recommend new agency agreements for signing
• Monitor agent performance and student feedback and report to EduCo to assist product and service development
• Provide agents with training, education and ongoing marketing support for new products and destinations launched by EduCo

Recruitment and Promotion

• Research and prepare annual Regional Recruitment Plans and expenditure budgets
• Organise EduCo participation in agent, government, feeder events and EduCo focused promotional events including seminars, interview sessions and exhibitions
• Negotiate investment in recruitment and marketing activities in line with marketing support guidelines
• Attend and represent EduCo at industry networking functions
• Research and report on the effectiveness of marketing and promotional campaigns (return on investment)
  

Client Liaison

• Pro-active and responsive communication with clients (agents, parents, feeders and students) regularly through the recruitment cycle to maximise conversion rates from enquiry, application, acceptance and commencement
• Run reports on outstanding applications and contact students, feeders and agents via email, phone to progress the sale and report on follow up actions implemented
• Maintain relationships with relevant Government organisations including embassies, trade commissions and visa officers

Feeder Institution Relationship Management

• Research and identify institutions with potential to supply students into EduCo institutions
• Initiate and maintain active relationships with feeders
• Initiate recruitment programs such as scholarship arrangements, articulation agreements and ongoing

promotional activities with feeders

Individual Capabilities/Competencies:

Individual capabilities include:

• Assertive communication
• Resilience
• Leadership
• Capacity to work independently, remotely and
• effectively
•  Sales focus
• Problem solver
• Results driven

Alignment with EduCo's Core Values:

• Student Experience
• Leadership
• Accountability
• Mutuality
• Value Creation

Please send your CV in English.

Please Note: EduCo reserves the right to amend this Position Description from time to time based on the organisation's needs and the emerging required skills, abilities and qualifications required to perform this role. All position changes will be discussed and agreed upon by the employee and the reporting manager prior to the changes commencing.