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3 дня назад - 01.03.2021

Head of Brand (PR)

Genesis

Адрес: Киев
Контакт: Юлия Груба

Genesis is one of the largest IT companies in Ukraine with more than 1500 people in 9 countries, who create products for 200 million users monthly. We are the most high-loaded company in the country and one of the largest partner of Facebook, Google, Snapchat and Apple in the CEE region. Our team is one of the best high-tech teams in Eastern Europe.

Genesis was recognized by DOU.UA as the Best IT Employer in Ukraine in the category 800 - 1500 employees over the last years. We received very high ratings across all major evaluation categories such as professional growth, compensation, working conditions, communication with management and colleagues, etc.

To help us achieve our ambitious growth plans we are looking for an energetic, experienced (2 years+), hands-on Brand Manager with business leadership skills as well as execution skills to support our new market entry strategy.

The Brand Manager is responsible for developing, implementing and executing strategic marketing/PR plans in order to build the product brand and help increase marketing profit across different traffic sources and niches.

Additionally, this position manages the marketing budget, affiliate and advertisers relationships, public relations and media campaigns. It is critical that the Brand Manager creates a strategic vision for product affiliate network and continually creates programs and promotions that increase product brand awareness and marketing profit.

What We'll Expect from You:

  • At least 2 year of work experience in PR / Communications / Marketing;

  • Project management skills to manage multiple projects at once in a fast-paced ever-changing environment;

  • Excellent verbal and written communications in English (C1+) and Russian;

  • Commercially minded, with a creative flair;

  • Good team leader and member, with the ability to build effective working relationships with colleagues and stakeholders;

  • Strong networking and presentation skills with attention to details and strong organisational skills;

  • Ability to get things done and follow strict deadlines.

Will be a plus:

  • Experience in strategic media planning and research analysis;

  • Experience in working on the brand oriented at english speaking Tier-1 countries's customers/businesses;

  • Some management experience (although the role would require extensive hands-on projects).

So, what You'll Be Doing:

  • Establish strategic brand vision for affiliate network;

  • Leading the PR activities to maximise brand exposure;

  • Work on increasing the loyalty of our partners, extending their LTV by introducing loyalty program, customer development surveys, bonus scheme;

  • Manage and coordinate advertising budget spend; introduce KPI system for promo campaigns performance assessment;

  • Overseeing social media content and affiliate network reviews on the main profesional platforms (coordinating work of SMM manager / content manager);

  • Coordinate strategic partnerships with counterparties;

  • Potentially overseeing organisation of partner events and company stands at affiliate conferences (with the help of Admin team).

Genesis is a unique place for the development and growth with:

  • Expertise in the development of high-loaded products in international markets;
  • Unique opportunities for learning including various training and seminars within the company, access to a valuable and extensive book library, English courses and participation in key IT industry events worldwide;
  • Perfect working conditions: an excellent office in a 5 minutes' walk from Taras Shevchenko metro station, free food and drinks in the office, medical insurance. The company has professional coaches in football, basketball and running and supports various sports initiatives (swim races, marathons, etc).
  • Corporate events: we regularly go on trips in Ukraine and abroad as a team in achieving common goals.

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