User Acquisition Manager

appflame is a young fast-growing company, with its own products in the niche of social discovery / social network / dating. Our products operate primarily in Tier-1 markets such as the USA, UK, Canada, Australia. Our main advantage is the speed of development from an idea to our own product, the absence of bureaucratic processes, focus on results, development based on numbers.

We are looking for a person who will help us with our new e-commerce project in the western market. Your immediate tasks will be defining user acquisition strategy and setting up FB campaigns, further scale of successful practics to another traffic sources, setting up end-to-end analytics system using GA, creating effective multistep sales funnel.

Responsibilities:

• FB campaigns management;
• Setting detailed tasks and execution control for designers (photo/video);
• Creation of marketing selling messages and briefs for promos;
• Split testing of advertising creatives and audiences;
• Create effective multistep funnels for specific goals (sales, engagement, retention, etc.)
• Results analysis and budget management;
• Management of other user acquisition campaigns (mostly Google services);
• Closely work with procurement management.

Requirements:

• 2+ years of experience in online marketing, especially with e-commerce;
• Experience in FB campaigns management, Google and other ad networks;
• Ability to analyze marketing campaigns' results using different analytical systems (Facebook Analytics, Google Analytics, etc.);
• Proven experience of launching marketing campaigns from scratch and scaling using lean budgets;
• Ability to learn from mistakes and keep on experimenting despite the failures;
• Experience with A/B and split testing of creatives, copies, and landing pages;
• Focus on ROI: accurate measurement of details and appropriate actions;
• Experience in working on international markets;
• English level: upper-intermediate or higher.

Will be a plus:

• Experience with e-commerce projects, especially Drop Shipping;
• Understanding or practical experience in Social Media Marketing and Email Marketing;
• Experience with classical offline marketing and/or working in advertising agency;
• Experience with criteo/RTB-house.

What we offer:

For our employees we offer the best working conditions comparable with those modern corporations can provide:

• Competitive salary based on highest market benchmarks, regular performance and compensation review based on results achieved.

• Full medical insurance after the probation period, as well as corporate doctor.

• Comfortable spacious office with new repair near Taras Shevchenko metro station. Free parking for all staff. Modern working equipment, and everything else you may need for productive work.

• Free English courses, fiction and non-fiction literature, courses / seminars / exhibitions / conferences, and everything else you may need for your personal and professional development.

• Team travels. For two year of joint work, we have already visited Cyprus, Spain, and Egypt.

• Team participation in different sports events worldwide. Football, basketball and running trainings.

• Free meals (breakfast and lunch), drinks/juices/snacks, fresh fruits, and own cafe on the territory.

We require our candidates to be motivated, purposeful; to have a desire for self-development not limited to one specific sphere ( we are ready to provide you with any information, help, and data you may need for this).