1 день назад - 30.11.2020

Marketing Insights Executive

British American Tobacco Україна

Адрес: Киев
Контакт: iryna_diakova@bat.com

Part of the Central Europe South Strategic Planning & Insights department, the work & contribution of the Area Insights team are central to area strategy design & consolidation, a sound understanding of our consumers across markets, a well-informed decision-making process and a future-oriented marketing strategy.

You'll essentially uncover actionable insights & deliver analytical projects with clear results and strategic impact, that support strategic marketing and business decisions.

You'll work on projects of a wide variety (both quantitative and qualitative), at different levels: individual, team, cross-departmental and cross-markets.

You will be involved from the problem definition & understanding, to agency briefing, study design, methodology assessment, to delivering final recommendations or conclusions based on the final report or analysis. You'll work-out the trade-offs between timings, costs, innovative approaches, but you'll also be expected to always prioritize quality of insights over anything else.

You'll regularly be involved in analysis of market dynamics, brand and product performance, identifying market segments, consumer and customer trends; analysis of company's marketing KPIs and reporting to Management Team.

You'll interact and work with a large variety of people, in a multinational environment. Collaboration towards effective relations within the SP&I team and cross functional networking is key to ensuring gathering and effectively analysing research data, with the final aim to provide relevant information.


  • Reasonable familiarity with research concepts and methodologies (agency, brand, trade etc.) - at least 2 years of experience in a similar role, agency or client side
  • Strong analytical skills, allowing you to structure and create meaning from research findings, extensive data sets, desk research and translating them into commercial insights or clear conclusion and recommendations
  • Appetite for numbers and data analysis
  • Good communicator, able to connect, negotiate and influence people at various levels
  • Desire to learn new things, new ways of working and experiment
  • Team player and can-do attitude
  • High integrity and honesty
  • Very good command of Excel & PowerPoint
  • Good command of English (proficiency level)


British American Tobacco is all about freedom of choice - whether it's our people or our products. Combined with our entrepreneurial spirit, it's what's driven our phenomenal success. We started trading tobacco over a hundred years ago. Today, we're a multibillion dollars company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too.

There's no doubt our industry is controversial - we're the first to admit that. But rest assured, we take a responsible approach to our trade. In each of our markets, we observe every local law regarding tobacco (in many cases going further through our own voluntary code). Not only that, we treat our farmers fairly, invest in the environment and help to sustain local communities.

We also excel at developing our own people into leaders of the future. As a firm with a high-performance culture, we'll expect a lot from you. But we'll support you every step of the way to help you deliver. If you're passionate and ambitious, rapid career progression is a reality here. And because we're such a large firm (we employ more than 55,000 people worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career.

SP&I is at the forefront of the Marketing process, driven through the push for Consumer Centricity. This modernisation of our Marketing approach is dependent upon initiating and supporting strategy development at all levels of the organization, aligning planning with consumer and customer segment needs and providing a continuous stream of actionable break through insights. The delivery of these is key to unlock new growth opportunities, and to inspire the organisation to believe in the new approach.

** Please share with us your CV in English

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