SMM & PR Executive

Principal Accountabilities:

For the goals of awareness growth, consumer engagement & strengthening of brand equity, the set of online & offline activations relevant to brand target audience includes but not limited to the following scope of work:

Social Influencer Management:

• Responsible for planning and execution of marketing campaigns using local social influencers.
• Identification and recruitment of relevant influencers based on the targeted consumer profiles.
• Responsible for getting influencers' content approved that meet local guidelines and BAT's Marketing Principles
• Ensures that the campaign activity through influencers is tagged and tracked to lead to performance measurement.

Media Management:

• Responsible for planning and execution of marketing campaigns using local medias.
• Identification and recruitment of relevant media based on the targeted consumer profiles.
• Responsible for getting medias' content approved that meet local guidelines and BAT's marketing principles
• Ensures that the campaign activity through medias are tagged and tracked to lead to performance measurement.

Event management:

• Plan and execute range of events, ensuring the target audience is engaged and the message of the event is communicated properly
• Post-event evaluation

Chanel performance on-going tracking & analysis on available opportunities for brand within set budget.

Close collaboration with the brand team to ensure communication strategy aligned with global brand strategy & states to the main brand goals.

Supplier relationship management & cooperation to deliver business results.

Documents flow support on executed activities.

Knowledge /Skills and experience

• Relevant experience (PR & event management) 3+ year
• Understanding of local Medias & Influencer
• Upper-Intermediate English
• Excellent Ukrainian/Russian Language verbal and writing skills
• Excellent business engagement knowledge of key social platforms FB, Instagram
• Strong organizational skills and a proactive approach - to effectively manage multiple projects in a fast-paced environment and work global and central teams
• Presentation skills - to show results and work to senior leadership
• Excellent communication skills - to build, manage and engage online communities and possible clients, to solve problems and handle potential crises
• Hands on experience in digital marketing (e.g. Facebook Advertising, Google Ads, etc.) or another highly analytical discipline.

British American Tobacco is one of the world's leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands - Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans - along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.