Marketing Technology Analyst

We are currently looking for an experienced Information & Digital Marketing Technology Analyst in order to drive business value through the implementation and use of digital technologies including but not limited to: Route to Market, Trade Marketing and Distribution, Digital marketing (SEO, customer segmentation, paid search, social media, paid media, email marketing, lead generation, database management, website optimization) , eCommerce, CRM, Campaign Management, Social and Analytics. 

The individual must have extensive experience in digital environments implementation including B2C and B2B initiatives while working effectively within a high performing and diverse team, at the intersection between Technology and Marketing.

The Role:

The Marketing Technology Analyst will be the key Information and Digital Technology resource responsible to understand business requirements & processes, identify technology and/or process opportunities, working with business & IT managers to develop, implement and maintain solutions which deliver business value within agreed timelines and budget.

• Establish the contribution Digital Technology can make to business objectives using a range of techniques such as eliciting & documenting requirements, conducting feasibility studies, producing business models& business cases, usability requirements analysis and evaluation 
• Lead analysis & Subject Matter Expertise of platforms/projects/enhancements for Marketing Traditional Channels as well as Digital Channels encompassing eCommerce, CRM, Campaign Management, Social, SEO, data analytics.
•  • Use requirements to drive the design or review of test cases, process change request and manage project's scope, acceptance, installation and deployment • Collaborate with Global Information & Digital Technology and local Business teams to implement & get the best out of the global platforms 
• Collaborate with Marketing to ensure successful online presence. Data analytics & insights, experience with digital marketing key performance metrics (e.g. acquisition, conversion, etc.)
•  • Accountable for end to end delivery of the digital portfolio, guaranteeing accomplishment of goals, schedule, cost, resources, quality and alignment with Global IDT Structures.
•  • Regular review of agreed digital KPI's including ROI, suggesting improvements and seizing opportunities

Experience, Skills, & Capabilities :

• University degree in IT related disciplinaries
•  • Experience in Business-facing IT above market environment. 
• Experience working as a Digital Business Analyst within a FMCG or digital organization, experienced with Digital Technologies. 
• Ability to interpret the business IT and functional strategies, understand the Group operating model, understand digital technologies, techniques

English, Russian, Ukrainian - advanced 

•  • Creative, able to work in a matrix fast paced environment and plan/manage time accordingly • Strong facilitation and influencing skills 
• Confidence, experience and knowledge to challenge stakeholders and delivery teams
• Experience delivering through Traditional & Agile frameworks (e.g. Scrum, Kanban and waterfall). 
• Any professional certification in digital technologies (e.g. APIs, Cloud, etc.) and Agile Project Management (e.g. SCRUM, PMI, etc.) are desirable 
• Proven experience in a similar role 

WHY BAT:

British American Tobacco is one of the world's leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries. We are proud that we are consistently among the top 5 companies on the London Stock Exchange. Our portfolio includes our world-famous Global Drive Brands - Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans - along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555. Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.